EXPERT IN YOU® BUSINESS ELEVATION

Be Seen.
Be Chosen.
Be Paid at a Higher Level.

Higher-Caliber Business Development, Client Acquisition & Influence Acceleration™

Ann Carden, founder of Expert In You
ANN CARDEN
Founder & CEO, Expert In You®
Elite Strategic Growth Advisor
AS FEATURED ONLINE ON
ABCNBCCBSFOXCWWho's Who in America
RECENT GUEST APPEARANCES
The Vince Perri PodcastBrand Retro with CyberdogzHard to Market PodcastRemarkable Marketing PodcastUnbreakable Mompreneurs PodcastStuck In My Mind PodcastBusiness Superfans PodcastThe Authors Edge PodcastThe Dead Pixels Society podcastAmazing Authorities PodcastPodcasting for Financial ProfessionalsThe Growth Signal PodcastMy Weekly Marketing PodcastThe BD PodcastThe Mindset CafeThe Accidental Entrepreneur showHow Good Can It Get?It’s Not Just Talking with Vince Quinn PodcastSuccess Motivation and Inspiration PodcastVision ProThe First Customer PodcastBrand Science PodcastTop Agents Playbook PodcastSHE Launches Podcast with Dr. TFind Your Leadership Confidence Podcast with Vicki NoethlingSuccess Profiles Radio with Brian WrightCrystal’s Spot with Crystal SwearingenThe Chris Voss ShowDigital Trailblazer with Leah Rae & Todd GettsLevel After Next with Katie BarnettMore than a Few Words with Lorraine BallNeil Wilkens PodcastChasing the Insights with Vince WarnockThe Scaling Edge with Michael BrooksBrainz MagazineThe Professional Rule Breaker with Kathy Walterhouse
BUSINESS ELEVATION

Two ways we elevate a business.

Start where your biggest opportunity is. Every engagement is customized, and most clients use both, because revenue strategy and influence feed each other.

Ann Carden reviewing a client revenue strategy
ELEVATE YOUR BUSINESS

Move up market.

Strategy with Ann for owners and firm leaders ready to be chosen by bigger clients and paid at a higher level, with bigger contracts and more profit.

  • Higher-caliber clients and bigger contracts
  • Premium offers, packaging and pricing
  • Untapped revenue and more profit
  • A sales process that closes at a higher level
ELEVATE YOUR BUSINESS
Ann Carden speaking on a studio stage
ELEVATE YOUR INFLUENCE

The Expert Ecosystem™.

For CEOs, leaders and firms who want their brand, positioning and visibility to produce real business, not just attention.

  • Positioning that puts you in a category of one
  • LinkedIn business development
  • Podcast hosting, guesting and speaking
  • Media and authority assets
ELEVATE YOUR INFLUENCE
BEYOND AUTHORITY. BEYOND THOUGHT LEADERSHIP. BEYOND VISIBILITY.

Visibility isn't the goal. Business is.

Most visibility strategies stop at attention. Ours start there.

We engineer positioning, influence, relationships and the right channels into a customized business development ecosystem that creates access, conversations, opportunities and business.

A LEVEL ABOVE

Exposure isn't a business strategy. We engineer one.

PR agencies, podcast agencies and visibility shops sell attention as if it grows a business. On its own, it rarely does. Expert In You operates a level above. We engineer a high-caliber business development system with precision. It elevates your positioning, puts you in a category of one, opens the door to higher-caliber relationships and access, and turns them into business. Then we elevate the sales process and everything around it, so you win at that level.

WHAT THE VISIBILITY INDUSTRY SELLS
Publicity and placements
Episodes, posts and content calendars
Followers, impressions and reach
Activity with no path to the sale
Attention, and the hope it turns into business
WHAT EXPERT IN YOU® ENGINEERS
Positioning that puts you in a category of one
A precision business development engine built into your business
Access to higher-caliber relationships and decision-makers
A sales process elevated to close at that level
Opportunities that become business
WHO WE SERVE

Your experience has earned more than your market position shows.

You've done the hard work. You've built the track record, the results and the reputation. Your business deserves to be seen and chosen at the level you've earned. Your experience and expertise should be doing more of the business development for you, and moving you up market to the clients and opportunities you've earned. We make sure they do.

Professional Service FirmsI
AgenciesII
Established Experts & AdvisorsIII
CEOs & Business LeadersIV
Consultants & Trusted AdvisorsV

You've earned more. It's time to move up market.

THE EXPERT IN YOU® ELEVATION ACCELERATOR™

Engineer. Elevate. Expand.

Precision strategy first. Channels second. Every piece engineered to elevate your business and move it up market, toward one outcome: more of the right business.

I

ENGINEER

The business development strategy.

Who you need to reach. Who can open doors. Which relationships matter most. Which channels give you access. How every piece works together.

II

ELEVATE

Positioning, perception and influence.

Positioning is perception. Perception drives decisions. Your positioning is engineered to match the caliber of opportunity you want, so your value is clear before the first conversation.

III

EXPAND

Multiply relationships, referrals and opportunities.

Your Expert Ecosystem™ puts the strategy to work across the right channels, so high-level conversations, partnerships and bigger opportunities keep multiplying.

CUT THROUGH THE NOISE

More isn't the answer.
The right things are.

Agencies sell experts and firm owners one piece at a time. A thought leadership program here, a visibility package there, ads, a podcast launch, a PR placement, posting every day. Each one promises growth, and most of them run on their own. The business stays busy, with time, money and energy going out that should be producing far more.

Your business development should be simpler. Not more activity. The right activity, engineered with precision.

THE EXPERT ECOSYSTEM™

Disconnected efforts don't build business.
Engineered ones do.

LinkedIn here, a podcast there, an event, a PR placement. Each sold separately, none built to work together. The missing piece is the strategy that connects them. We engineer a focused set of the right channels around your positioning and your business development, so each one builds on and feeds the others.

YOUR EXPERT ECOSYSTEM MAY INCLUDE
LinkedIn Business Development Podcast Hosting Podcast Guesting Speaking Strategic Relationships Media & Authority Assets

The mix is customized around your business, your market, your goals and the opportunities you want to create.

MEET ANN CARDEN

You're Not Meant to Compete.
You're Meant to Be Chosen.

Ann Carden recording her podcast

Ann Carden is the Founder and CEO of Expert In You® and an Elite Strategic Growth Advisor who has spent more than 40 years building, scaling and selling businesses, and has worked with hundreds of clients across more than 80 industries.

Today she helps established experts and the firms they lead win higher-caliber clients, command premium fees and work higher, not harder.

7 Built · 5 Sold · 2 ActiveBUSINESSES
Hundreds of ClientsACROSS 80+ INDUSTRIES
4× Author#1 INTERNATIONAL BESTSELLER
Top 10%GLOBALLY RANKED PODCAST HOST
ABC · NBC · CBS · FOX · CWFEATURED ON THEIR ONLINE CHANNELS
Who's Who in AmericaINDUCTEE
Be The One They Choose by Ann Carden
THE LATEST BOOK BY ANN CARDEN Be The One They Choose The new rules for standing out and winning more business. Get the Book
WHAT IT CREATES

Bigger doors. Faster relationships. Higher-caliber business.

This is Business Elevation, a higher-caliber way to grow. It moves you up market. Your ecosystem opens doors to bigger buyers, speeds the relationships that matter and creates the opportunities that become better clients, bigger contracts and bigger deals. One relationship can open an entirely new market.

Explore Working Together
ACCESSDoors to bigger buyers and decision-makers
SPEEDRelationships that move faster
CALIBERHigher-caliber clients
SCALEBigger contracts and bigger deals
ALLIANCESStrategic partners and referral relationships
TRUSTOpportunities pre-sold before the first call
HOW IT WORKS

We build the engine. Your business runs on it.

BUILD

We architect your business development ecosystem around the opportunities you want to win.

INSTALL

We install it directly into your business, connected to the way you already sell.

EQUIP

We train your people to own the relationship work that belongs with them.

POWER

Our team handles the specialized production and strategy that keeps it producing.

CLIENT RESULTS

Measured in contracts, not clicks.

FROM$60K
TO$413K
NEARLY 7× GROWTHOne annual client grown into a $413K annual contract.
FROM$1,500
TO$50K
33× THE PRICEThe same offer, repositioned and sold at $50K.
FROM$3,500
TO$100K+
SIX-FIGURE CONTRACTA single service turned into a six-figure contract.
FROM$1M
TO$3M
5× THE PROFITA small business tripled its revenue and multiplied its profit fivefold.
FROM13 opportunities
TO$613K
INFLUENCE IS CURRENCYThirteen opportunities using her voice, from podcast interviews and guest spots to virtual rooms and a small luncheon, turned into $613K in new business.
IN THEIR OWN WORDS

What clients say after the work.

Working with Ann is one of my best decisions. She's making a huge difference in my company's positioning, visibility, and with my comfort level in confidently communicating value, without the fear of marketing or sales. Her strategic insights are already shaping changes in our revenue plan and improving how I communicate with clients. Ann is flexible, listens deeply, and is an expert at focusing on your specific needs. I truly love working with her and highly recommend Ann!
LAURA NERI BAEBLER, A.I.A.LAURA NERI BAEBLER, A.I.A.Architect, Founder, LNB Studio
ANN IN ACTION

On stage. On screen. In the room.

Keynotes, television, podcasts and private strategy sessions. The same influence Ann has built for herself is what she engineers for her clients.

Ann Carden delivering a keynote to a full room KEYNOTE
Ann Carden on the Entrepreneur Masterclass TV set TELEVISION
Ann Carden in a private strategy session with a client PRIVATE STRATEGY
A wall of Ann Carden's podcast, television and media appearances
SEEN AND HEARD ACROSS Podcasts, television, magazines and stages worldwide.
COMPLIMENTARY MASTERCLASS

See exactly how Business Elevation works.

In this complimentary masterclass, Ann walks through how established experts are seen, chosen and paid at a higher level. Watch it on your schedule.

  • How established experts move up market to higher-caliber clients and bigger contracts
  • Why visibility alone rarely creates business, and what does
  • The Engineer, Elevate, Expand method behind Business Elevation
Masterclass by Ann Carden: Want to win better business, get bigger opportunities and make higher profits
Watch the Masterclass
BUSINESS ELEVATION

Turn your experience into a high-caliber business development engine.

We work with a select number of clients each quarter. It begins with a private conversation about where your business can win better clients, bigger opportunities and the level of business you have earned.

Explore Working Together Watch the Masterclass

Not ready to talk yet. Start with the complimentary masterclass and see the method behind Business Elevation.