Be Seen.
Be Chosen.
Be Paid at a Higher Level.
Higher-Caliber Business Development, Client Acquisition & Influence Acceleration™
Two ways we elevate a business.
Start where your biggest opportunity is. Every engagement is customized, and most clients use both, because revenue strategy and influence feed each other.
Exposure isn't a business strategy. We engineer one.
PR agencies, podcast agencies and visibility shops sell attention as if it grows a business. On its own, it rarely does. Expert In You operates a level above. We engineer a high-caliber business development system with precision. It elevates your positioning, puts you in a category of one, opens the door to higher-caliber relationships and access, and turns them into business. Then we elevate the sales process and everything around it, so you win at that level.
Your experience has earned more than your market position shows.
You've done the hard work. You've built the track record, the results and the reputation. Your business deserves to be seen and chosen at the level you've earned. Your experience and expertise should be doing more of the business development for you, and moving you up market to the clients and opportunities you've earned. We make sure they do.
You've earned more. It's time to move up market.
Engineer. Elevate. Expand.
Precision strategy first. Channels second. Every piece engineered to elevate your business and move it up market, toward one outcome: more of the right business.
ENGINEER
The business development strategy.
Who you need to reach. Who can open doors. Which relationships matter most. Which channels give you access. How every piece works together.
ELEVATE
Positioning, perception and influence.
Positioning is perception. Perception drives decisions. Your positioning is engineered to match the caliber of opportunity you want, so your value is clear before the first conversation.
EXPAND
Multiply relationships, referrals and opportunities.
Your Expert Ecosystem™ puts the strategy to work across the right channels, so high-level conversations, partnerships and bigger opportunities keep multiplying.
More isn't the answer.
The right things are.
Agencies sell experts and firm owners one piece at a time. A thought leadership program here, a visibility package there, ads, a podcast launch, a PR placement, posting every day. Each one promises growth, and most of them run on their own. The business stays busy, with time, money and energy going out that should be producing far more.
Your business development should be simpler. Not more activity. The right activity, engineered with precision.
Disconnected efforts don't build business.
Engineered ones do.
LinkedIn here, a podcast there, an event, a PR placement. Each sold separately, none built to work together. The missing piece is the strategy that connects them. We engineer a focused set of the right channels around your positioning and your business development, so each one builds on and feeds the others.
YOUR EXPERT ECOSYSTEM MAY INCLUDEThe mix is customized around your business, your market, your goals and the opportunities you want to create.
You're Not Meant to Compete.
You're Meant to Be Chosen.
Ann Carden is the Founder and CEO of Expert In You® and an Elite Strategic Growth Advisor who has spent more than 40 years building, scaling and selling businesses, and has worked with hundreds of clients across more than 80 industries.
Today she helps established experts and the firms they lead win higher-caliber clients, command premium fees and work higher, not harder.
Bigger doors. Faster relationships. Higher-caliber business.
This is Business Elevation, a higher-caliber way to grow. It moves you up market. Your ecosystem opens doors to bigger buyers, speeds the relationships that matter and creates the opportunities that become better clients, bigger contracts and bigger deals. One relationship can open an entirely new market.
Explore Working TogetherWe build the engine. Your business runs on it.
We architect your business development ecosystem around the opportunities you want to win.
We install it directly into your business, connected to the way you already sell.
We train your people to own the relationship work that belongs with them.
Our team handles the specialized production and strategy that keeps it producing.
Measured in contracts, not clicks.
What clients say after the work.
On stage. On screen. In the room.
Keynotes, television, podcasts and private strategy sessions. The same influence Ann has built for herself is what she engineers for her clients.
KEYNOTE
TELEVISION
PRIVATE STRATEGY
Television, stages and studios.
MEDIA REELExpert In You® Media Sizzle Reel
KEYNOTEAnn Carden Speaker Reel
TELEVISIONEntrepreneur Masterclass TV
VIDEOFeatured Interview: Positioning and Influence
VIDEOFeatured Interview: Winning Higher-Caliber Clients
GUEST INTERVIEWThe Vince Perri Podcast
GUEST INTERVIEWHard to Market Podcast
GUEST INTERVIEWAmazing Authorities Podcast
GUEST INTERVIEWPodcasting for Financial Professionals
GUEST INTERVIEWThe BD Podcast
GUEST INTERVIEWIt’s Not Just Talking with Vince Quinn Podcast
GUEST INTERVIEWAuthor’s Edge Podcast
GUEST INTERVIEWUnbreakable Mompreneurs
GUEST INTERVIEWThe First Customer Podcast
GUEST INTERVIEWBrand Science Podcast
KEYNOTEOn Stage: Additional Speaker ReelRecent guests on The Expert In You® Podcast.
See exactly how Business Elevation works.
In this complimentary masterclass, Ann walks through how established experts are seen, chosen and paid at a higher level. Watch it on your schedule.
- How established experts move up market to higher-caliber clients and bigger contracts
- Why visibility alone rarely creates business, and what does
- The Engineer, Elevate, Expand method behind Business Elevation
Turn your experience into a high-caliber business development engine.
We work with a select number of clients each quarter. It begins with a private conversation about where your business can win better clients, bigger opportunities and the level of business you have earned.
Not ready to talk yet. Start with the complimentary masterclass and see the method behind Business Elevation.














