7 Mistakes B2B Professionals Make & How to Avoid Them

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Episode Summary –

Welcome to another exciting episode of the Expert in You podcast! In today’s episode, we focus on breaking out of the low six-figure trap or hamster wheel that B2B consultants and coaches often find themselves in. The host shares the seven biggest mistakes that these professionals make, including not having a clear offer, undervaluing their expertise, and not having a consistent marketing strategy. Specializing and building a business around expertise leads to faster success and avoids being seen as a commodity.

You’ll learn that having a clear offer and pricing based on value and impact leads to higher fees and bigger clients. Strong positioning through clear messaging, credibility, and authority attracts ideal clients and leads to more bookings.


Snapshot of the Key Points from the Episode:

02:45 – The seven biggest mistakes that consultants and coaches make.

06:20 – The importance of specializing and building a business around expertise. How to create a clear offer with tangible outcomes and avoid undervaluing your expertise.

12:30 – The importance of strong positioning in the market.

15:40 – The benefits of having a consistent marketing strategy and not relying too much on referrals.


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Quotes –

“Specializing in a niche and building a business around your expertise can lead to faster success and avoid being seen as a commodity in the market.”

“Offering clear value-based pricing attracts bigger and better clients.”

“Your positioning in the market, through clear messaging, credibility, and authority, attracts your ideal clients and leads to more bookings.”

Audiogram Timestamps –

“Mistake number one: not focusing on your expertise and specialization. When you try to be a jack-of-all-trades, you end up being a master of none. It’s time to get hyper-focused on what you’re really good at.” [2:36-3:06]

“One of the biggest mistakes consultants make is undervaluing their expertise and pricing too low. This not only hurts your profits, but it also hurts your perceived value with clients. We’ll show you how to price based on value and impact, not just hours worked.” [6:12-6:39]

“Do you struggle with having a consistent marketing strategy? You’re not alone. But here’s the thing: if you’re not marketing yourself consistently, then you’re basically invisible to potential clients. We’ll give you some tips on how to simplify your marketing and get in front of the right people.” [10:23-10:51]

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