Meet Ann Carden, Business Growth Advisor, Author & Speaker

The heart behind
Expert In You®.

Wife, mom, grandmother and woman of faith. Founder and CEO of Expert In You® and an Elite Strategic Growth Advisor to established experts and the firms they lead.

Ann Carden
BEYOND THE BUSINESS

Faith. Family. Giving. A full life.

Ann's Christian faith is the foundation of everything she does, in business and in life.

She has been married to her husband for more than 45 years. She is a proud mom of two adult children and a grandmother of four, including a set of triplets. Family is at the center of her world, and it shapes how she builds a business: with integrity, for the long run.

A longtime member of her church, Ann volunteers with Divine Nest, her church's foster-to-adopt ministry. For more than 20 years she has sponsored children in other countries through Food for the Hungry, and she supports other ministries close to her heart.

When she is not with clients, you will find her on the dance floor or the pickleball court.

45+ YearsMARRIED TO HER HUSBAND
2ADULT CHILDREN
4 GrandchildrenINCLUDING TRIPLETS
Divine NestFOSTER-TO-ADOPT VOLUNTEER
20+ YearsSPONSORING CHILDREN WITH FOOD FOR THE HUNGRY
Dancing & PickleballWHERE YOU WILL FIND HER OFF THE CLOCK
Ann Carden at her desk
THE STORY

45 Years of Seeing
Opportunities Others Don't.

Ann Carden's approach to business was shaped long before she became a strategic advisor.

Early in her career, she led multimillion-dollar retail operations within Carter Hawley Hale, a multibillion-dollar corporation, working firsthand with some of the world's leading luxury brands.

There, she learned how exceptional brands create demand, elevate value, and design memorable customer experiences. She also developed a talent for recognizing business opportunities others overlooked.

She carried that thinking into the seven businesses she built, five she sold, and the hundreds of business owners she's advised across more than 80 industries.

Today, Ann helps accomplished business owners recognize and capture $1M+ opportunities they may not even know exist, from higher-caliber buyers and bigger contracts to premium offers, new revenue streams, and greater profits.

Her approach combines strategic insight, commercial innovation, and exceptional client experiences to help owners build more valuable businesses and expand what's possible.

Grow Higher, Not Harder.

THE CLIENT EXPERIENCE

The Art of an Exceptional Client Experience

Premium isn't just what you charge. It's the value you create and the experience you deliver.

Throughout my career, I've believed that exceptional business results and exceptional client experiences should go hand in hand.

From creating memorable experiences with world-class luxury brands to hosting private business retreats in magnificent estates with personal chefs, extraordinary dining, and unforgettable adventures, I've always believed clients deserve more than simply a service.

They deserve to feel valued, understood, and exceptionally well cared for.

My luxury retreats brought accomplished business owners together for deep strategic work, personalized guidance, meaningful connections, and experiences they would remember long after returning home.

Today, that same philosophy is at the heart of my private strategic advisory.

Fewer clients. Deeper relationships. Exceptional value. Extraordinary experiences.

Ann leading a strategy session at a private luxury retreat
The retreat estate lit up at dusk
Retreat guests toasting at a private chef dinner
Retreat guests in a hot-air balloon basket at sunrise
Business owners in a strategy session around the estate dining table
Ann with retreat guests on the estate staircase
A retreat guest at the helm of a yacht with the captains
The estate indoor pool
The estate great room and kitchen
Carissa Karner video testimonial for Ann Carden
This has been an incredible experience. Everything about this has been wonderful and is elevating both my personal brand and my business to a whole new level.
CARISSA KARNER LUXURY BUSINESS RETREAT ATTENDEE
CREDENTIALS

A track record built in the real world.

7 Built · 5 Sold · 2 ActiveBUSINESSES
45+ YearsIN BUSINESS
Hundreds of ClientsACROSS 80+ INDUSTRIES
4× Author#1 INTERNATIONAL BESTSELLER
Top 10%GLOBALLY RANKED PODCAST HOST
PublisherEXPERT IN YOU® MAGAZINE
ABC · NBC · CBS · FOX · CWFEATURED ON THEIR ONLINE CHANNELS
Who's Who in AmericaAND WHO'S WHO FOR PROFESSIONAL WOMEN
WHAT ANN BELIEVES

You're Not Meant to Compete. You're Meant to Be Chosen.

I

Work Higher Not Harder.

Growth comes from operating at a higher level, not from adding more hours or more activity.

II

Don't Compete. Win.

When your positioning puts you in a category of one, you stop competing on price and start being chosen.

III

Influence Is Currency.

Positioning is perception, and perception drives decisions. Influence opens doors that marketing never will.

ANN IN ACTION

On stage. On screen. In the room.

Ann Carden delivering a keynoteKEYNOTE
Ann Carden on Entrepreneur Masterclass TVTELEVISION
Ann Carden in a private strategy sessionPRIVATE STRATEGY
Be The One They Choose by Ann Carden
THE LATEST BOOK

Be The One They Choose

The new rules for standing out and winning more business.

Ann is a four-time author and #1 international bestseller. Her latest lays out exactly how established experts become the obvious choice in their market.

Get the Book
ALSO BY ANN L. CARDEN
Expert In You by Ann L. CardenExpert In You
Insider Secrets to Small Business Success by Ann L. CardenInsider Secrets to Small Business Success
10 Marketing & Money Making Secrets by Ann L. Carden10 Marketing & Money Making Secrets
BUSINESS ELEVATION

Turn your experience into a high-caliber business development engine.

We work with a select number of clients each quarter. It begins with a private conversation about where your business can win better clients, bigger opportunities and the level of business you have earned.

Explore Working Together Watch the Masterclass

Not ready to talk yet. Start with the complimentary masterclass and see the method behind Business Elevation.