Five Tips to Understand and Acquire Higher-Value Clients in Your Coaching or Consulting Business

Often as coaches and consultants try to scale up their business to get out of the start-up stage, they find it difficult to find and acquire higher-value clients and therefore continue to undercharge for their own high-value and brilliance. What works well in the start-up stage, often doesn’t work the same when you are trying to reach the next level.

So, if you would like to level up your prices and fees by attracting and acquiring more premium clients of $25k, $50k, $100k, or more, it is important to understand how and why they buy.

Five things to understand about a potential high-value client:

  1. They don’t want another program, course, or membership. They want to invest in real help to fix their problem or get a specific outcome. They aren’t looking for cheap; they are looking for a result, excellence, and credibility. In fact, if your fees are too low, you will often repel high-value clients.
  2. They don’t need to speak to all of your past clients to make a decision. This is a scarcity mindset. I am not saying they don’t do their homework or research, but they trust their own judgment to make a decision.
  3. They are quick to decide if it is what they want or need and believe you can help them.
  4. They will invest in a mastermind to surround themselves with higher-level people to move forward, but they don’t want to group coach.
  5. They don’t make decisions based on where they are, they make decisions based on where they want to be.

I hope you find these tips helpful.


If you want help to scale your business into multiple six or seven figures and this newsletter resonates with you, book a call with me at I want to wish you all the best through the holidays.

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To your success,


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