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Episode Summary –
In Episode 159 of the Expert In You Podcast, host Ann Carden welcomes guest Erin Marcus, who shares their fascinating journey from owning a successful franchise in the senior services market to becoming a coach and business owner. Erin reflects on their previous job, where they worked as a middleman in the insurance industry and their decision to leave due to feeling bored and no longer learning.
They then bought a franchise in the senior services market, focusing on helping families with aging parents through the downsizing process. Erin’s business quickly flourished and ranked top 10 out of 200 offices.
However, realizing their passion for teaching and sharing knowledge, they transitioned into the coaching business, starting Conquer Your Business. Erin emphasizes the importance of a success mindset, taking massive action, and the need to be specific about goals and beliefs. They encourage self-reflection and bravely challenging oneself.
Despite initial struggles with impostor syndrome, Erin’s dedication and continuous evolution have led them to their current success. Listeners are inspired to examine their own mindset and beliefs to achieve their goals.
Key Moments :
[00:02:21] Creating insurance relationships, teaching advisers to sell.
[00:06:37] Bought franchise, succeeded in senior services market.
[00:10:07] Used goods devaluation impacts business model. Socioeconomic problem, logistical nightmare.
[00:10:50] Juggling coaching business while moving clients’ marketing.
[00:16:50] Keeping success and wealth private, unlike now.
[00:20:15] Taking action is essential for success.
[00:23:34] Entrepreneurs struggle with staying focused for success.
[00:26:32] Multitasking causes frustration and chaos for entrepreneurs.
[00:28:02] Started in 2019, 3rd iteration of business. Added success mindset to help entrepreneurs.
[00:31:09] Managing expectations, selecting clients, avoiding mistakes.
[00:33:50] Specific goals, self-reflection, and taking massive action.
About The Guest:
Melissa Ann DeSerio’s life story is one of overcoming adversity and finding strength and guidance through the love and support of “earth angels.” Growing up with divorced parents, Melissa struggled with relationships, but learned to appreciate the new people God brought into her life. With the help of stepparents and mentors, Melissa was able to shift her mindset from victim to victorious. This experience inspired her to help others learn how to have healthy relationships and communication skills. Melissa’s passion for teaching others stems from her own journey and the belief that God brings angels into our lives to help us grow.
How to connect Melissa Ann DeSerio:
https://www.linkedin.com/in/melissa-ann-deserio-9a3051139/