The Benefits of a Personalized Approach in Digital Advertising with Samantha Bedford

The Benefits of a Personalized Approach in Digital Advertising with Samantha Bedford

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Episode Summary –

In this episode, we feature Samantha, an experienced digital marketer and founder of a boutique digital agency. Samantha shares her views on the difference between small and big agencies and how she has set herself apart in the competitive space of online advertising.


Samantha emphasizes that the key to successful marketing campaigns is personalization and targeting the right audience. When it comes to targeting audiences, Samantha highlights the importance of not solely relying on basic metrics such as revenue and the number of employees, but taking into account job titles, industries, and niche audiences, as they all have different pain points. She also warns listeners to be cautious of scams and emails promising guaranteed results, stressing the importance of analyzing data, setting goals, and being patient with a good testing strategy.

Overall, this episode highlights the importance of personalized and targeted marketing campaigns, the importance of experience and expertise in the industry, and the effectiveness of blending AI and human compassion in online advertising strategies.

Join us for an insightful conversation on the evolution of digital marketing with a seasoned expert.

Snapshot of the Key Points from the Episode:

03:30: Samantha talks about the benefits of leaving larger agencies and starting a boutique agency that focuses on providing opportunities for companies that can’t afford to work with big agencies that require high fees.

08:15: Samantha emphasizes the importance of analyzing the audience, goals, and data for SEO success and having a good testing strategy while being cautious of scams.

14:25: Samantha discusses their extensive experience in the digital marketing industry and emphasizes the importance of experience in managing campaigns for different types of businesses and budgets.

20:30: Samantha talks about the importance of considering the end consumers when choosing advertising platforms and notes that Facebook and Instagram can work well for some clients depending on their goals and audiences.

32:55: Samantha discusses the standard industry time frame for analyzing marketing campaign data and emphasizes the importance of constantly refining campaigns for the 90-day period.

About Samantha Bedford –

Samantha Bedford is an award-winning digital expert who provides SMEs and B2B marketers with sophisticated web analytics and data analysis expertise to coordinate effective, trustworthy marketing and sales actions throughout the B2B customer journey.

Outside the professional sphere, Samantha dedicates herself to empowering the next generation of digital professionals by working with schools at various levels. She served as the Vice President and Marketing Communications Chair at the High-tech Elementary School in Denver for over 8 years, as the President of the Monarch Montessori School PTA in Denver for over 9 years and as a Spirit Committee Chair at the Blessed Sacrament Catholic School in Denver for over 5 years.


How to Connect Samantha Bedford:

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Audiogram Timestamps –

00:18:29 to 00:19:43 – The Benefits of Specialization

00:24:04 to 00:25:29 – Targeting Your Ads

00:29:23 to 00:31:39 – The Importance of Constantly Refining Marketing Strategies

Quotes –

“I think what’s important is trying to understand the client and their goals, their budget, and then trying to bring in the right strategies and tools to get them to where they need to be.” – Samantha, on the importance of understanding clients.

“AI is a tool, it’s only as good as the information you put in. But there is no common sense there, there’s no compassion, there’s no real understanding of the human psyche.” – Samantha, on the limitations of AI in advertising.

“It’s all about trends, about small improvements in the right direction.” – Samantha, on how to measure the effectiveness of a marketing campaign.

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