Ann Carden in the Media: TV, Podcasts & Magazines

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Dear Esteemed Readers

With great excitement, | welcome you to the third and fall edition

of Expert in You Magazine! | am beyond thrilled by the growing interest and honored to feature some truly incredible people in this upcoming issue. Each edition feels ike a celebration, and this one will be no exception, it’s shaping up

o be our best yet, filled with fresh stories, insights, and expert advice from some of the brightest minds in business, consulting, coaching, and

professional services.

Our Mission, Your Expertise

Expert in You is more than just

a publication; it’s a movement dedicated to recognizing, elevating, and celebrating expertise. Whether you're a seasoned entrepreneur, business owner, or other expert scaling to new heights, or an emerging influencer making waves, his magazine is designed to inspire, empower, and ignite the potential within you. It’s a platform where thought leaders gather, strategies unfold, and readers find he tools to elevate their success.

What to Expect in This Edition

As fall has arrived, we’ve packed hese pages with insightful articles, breakthrough strategies, and hought-provoking conversations. From transformational business journeys to innovative ideas

for scaling and success, our contributors are ready to inspire your next big move. This edition is a ribute to the pursuit of excellence, and to those who refuse to settle.

Here, you'll find the knowledge and

motivation to grow, build influence, and create new opportunities as we move toward the future.

A Personal Thank You

My journey, spanning more than 34 years of entrepreneurship, consulting, and mentorship, has given me a front-row seat to the power of resilience and innovation. It has been my honor to empower others along the way, and Expert in You is a reflection of that mission. With every issue, we Strive to

bring valuable insights to help you navigate the evolving business landscape with confidence and purpose.

Join Us on This Journey

Grab a warm cup of hot apple cider or your favorite coffee, find a cozy spot, and dive into this issue with an open mind and heart. | invite you to explore the pages, celebrate your achievements, and discover new ways to grow. Together, let’s make this fall edition a journey toward impact, influence, and unparalleled SUCCESS.

Thank you for being part of

the Expert in You community.

| am grateful for your stories, insights, and unwavering pursuit of excellence. As always, this magazine is a testament to the brilliance within you. Let’s inspire, elevate, and lead together!

CEO of Expert In You Marketing & Media Agency

Founder & Publisher, Expert in You Magazine

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Article ONE: From $0 to Half a Billion

Article TWO:

From Immigrant Roots to An Award-Winning Architecture and Design Firm

Article THREE:

Known Beats Best . How to Position Yourself as The Rock S.T.A.R. Expert™

Article FOUR:

Inside the ELITE Method A Psychology-First B2B Marketing Framework

Article FIVE:

Hard Hat Hero: How Chris Gilman Turned a Near-Death Crisis into a CEO Triumph

Article SIX: The Trust Crisis That’s Reshaping Business

Magazine Design by Luxury Media Brands

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THE RELENTLESS RISE OF THE SWEATPANT

» MILLIONAIRE

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How the Founder of Glo Tanning Built a Nationwide Franchise Empire and a 9-Figure Real Estate Portfolio

Some entrepreneurs build businesses. Others build empires.

Meet Onyi Odunukwe, the man behind Glo Tanning, one of the fastest-growing franchises in America, and a sprawling 9-figure real estate portfolio. His story starts not in the boardroom, but in a small, owner-financed supplement shop with nothing but ambition, urgency, and a knack for spotting opportunities.

Today, he’s a franchisor with nearly 300 Glo Tanning locations nationwide, the owner of multiple companies spanning real estate, lending, and construction, and the architect of a self-sustaining empire valued in the hundreds of millions.

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From Med School to Main Street

Born in Boston and raised between the U.S., London and Nigeria, Onyi attended the University of Arkansas with plans to go to medical school. Nursing school was step one, until a business opportunity changed his trajectory forever.

“| had the chance to buy a supplement store,” he recalls. “I had no money, so the owner financed the deal. That was my break.”

Within a year, he was planning a second location. The space was oversized, so

he added tanning services alongside supplements. That new concept, Glo Tanning, took off. Soon, the supplement shop was gone, and his focus shifted entirely to building the Glo brand.

Scaling Into an Empire

What started as one small store has become an empire:

¢« Glo Tanning: Nearly 300 locations nationwide, with Onyi personally owning around 30.

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« 9-Figure Real Estate Portfolio: Dozens of commercial strip centers, each with a Glo Tanning as a tenant.

« Commercial Real Estate Brokerage: Prime Capital Real Estate Group, Staffed by brokers and realtors trained in the business model to handle Glo’s nationwide expansion as well as commercial real estate acquisitions.

« Construction Company: Prime Development Partners, building new locations and commercial spaces from the ground up.

« Lending Company: Prime Lending Advisors, financing deals for franchisees and other borrowers.

This isn’t just diversification, it’s vertical integration at its finest. “When | invest, | ask, ‘Can | be the number-one customer of this business?’ That’s how everything connects.”

The Numbers Behind the Success

His results are staggering:

. Net Worth: Over $250 million

. Real Estate Holdings: Approximately $100 million

¢ Private Equity Offer: $250 million for 49% of Glo, a half-billion-dollar valuation

He turned it down. “At this stage, doubling my income changes nothing. | keep going because | love building.”

Beyond the Money

That love for the game is what fuels him now, not the money. But it’s not without

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{oT Wile’ a ee o be best nha {view

“Big deals mean big down payments and constant financing. I’ve never taken on investors, so | shoulder the risk,” he explains. “The question becomes, ‘Is this worth the stress, or is it just growth for growth’s sake?”

Still, the drive to create wins out. “I enjoy developing new things, whether that’s

a building, a business, or a franchise market. That’s what keeps me in the game.”

Life Outside the Boardroom

Away from business, he’s a husband and father to two young children, a five-year- old daughter and a baby son. His wife

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religious believed;

runs her own hair extension boutique and salon suite and works as a commercial realtor in his brokerage.

“She’s been incredibly supportive. We didn’t work together until recently, but she’s always been right there with me, traveling to locations, being part of the journey.”

The Success Formula

His rise wasn’t an accident. Three principles have driven every major leap:

1. Relentless Urgency: “I procrastinate on nothing. Everything is ‘do it now.”

2. Master Delegation: “Delegation only works if you have the right people.

I’ve built teams | can trust and given them the authority to execute.”

3. Unshakable Self-Belief: “There’s nothing I’ve set out to do that | didn’t think | could accomplish. That mindset changes everything.”

Lessons for Entrepreneurs

His advice to those just starting out or on the path to something higher:

° Run Your Own Race. “Comparison is the thief of joy.”

« Focus on Execution. In his early years, he didn’t set financial goals, he just worked relentlessly.

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Understand What ‘Big Money’ Really Means. His first multi- seven-figure exit taught

him that a few million can disappear quickly if you’re not reinvesting.

The Next Big Goal

About a year ago, he set his sights on making Glo Tanning the number- one franchise in the world. It’s already the fastest-growing in its category.

“Once | set the goal, it became

inevitable,” he says. “That’s how | approach everything, decide,

commit, execute.”

The Final Word

From a financed supplement shop

to a half-billion-dollar franchise brand and a nine-figure real estate empire, Onyi Odunukwe has built a business ecosystem that feeds itself and keeps growing.

The real takeaway? Success

isn’t just about vision, it’s about urgency, belief, and the willingness to build without waiting.

Because in his world, the dream doesn’t wait, and neither does he.

Connect with Onyi Odunukwe: Instagram: @Sweatpant_Millionaire TikTok: @Sweatpant_Millionaire

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From Immigrant Roots

to An Award-Winning Architecture and Design Firm

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Introduction: Happiness by Design

Laura Neri Baebler believes in happiness, not as a fleeting emotion, but as a State nurtured by thoughtful design. “While we can’t make people happy,”

she says, “we can shape environments that support the deep, hard-wired

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human needs uncovered through anthropology, physiology, psychology, and neuroscience.” Laura’s approach to planning, architecture and design is deeply human.

This philosophy is the foundation of LNB Studio, the vibrant design firm

she founded 34 years ago in a home office and now leads from a historic building in downtown St. Louis. With a portfolio rooted in craftsmanship, culture, collaboration, and community, Laura’s journey, from her immigrant roots in Italy and Argentina to her award-winning architectural career, infuses every project with resilience, creativity, and purpose.

From Roots to Resilience

Raised by entrepreneurial parents, her father started a precast concrete firm and her mother a bilingual Montessori school, Laura was immersed in design and business from an early age. She balanced checkbooks and drafted shop drawings before most kids learned algebra.

A high school drafting class sparked

her passion for architecture, leading

to dual degrees from The Catholic University of America in Washington D.C. Her academic excellence earned her prestigious honors, including:

. 1st place in a municipal complex design competition

- A foreign studies master’s program scholarship

. The Alpha Rho Chi Medal, an international award for leadership, service, and professional promise

Laura began working in architectural firms in Maryland at age 16, and her multicultural background, shaped by studies in Italy and Spain, deepened her interest in culturally responsive design and the emotional impact of space. At 23, she designed and built her parents’ custom home, an early lesson in global coordination and trust.

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Building a Studio with Soul

After moving to St. Louis at the age of 24, Laura worked under architect J. Robert Green before founding LNB Studio at the age of 31, in 1991 while raising her children. Through personal and economic upheavals, including divorce and the 2008 recession, Laura chose people over profit, retaining her team and embracing innovation. They adopted new technologies, expanded services, and invested in mentorship. In 2017, she thanked her team with a once in a life time trip to Italy to meet her family.

When family illness struck in 2018, the firm faced new challenges. A partnership with The Lawrence Group in 2019 brought stability and a new home downtown, just before another major test: the COVID-19 pandemic. Through it all, LNB Studio remained relationship-driven, evolving

from residential to commercial and institutional clients.

Now we are a nationally recognized, award-winning planning, architecture and interior design firm for commercial environments across healthcare, senior living, multi-family, government, workplace, and education.

Our portfolio spans over 800 projects and clients, including BJC Healthcare, New Balance Ecommerce, Washington University ST. Louis, Monsanto, Forest Park Forever, State and Federally Funded Centers, and many more. We combine a large firm’s depth and capability with a trusted partner’s attentive service.

ART in Architecture

Art connects with human emotion, stirring aesthetic, moral, and even physiological responses. Beyond

self-expression, it communicates ideas, inspires beauty, sparks perception, and generates emotion. At LNB, we use this philosophy to design spaces that motivate and uplift the people within them.

“ART-chitecture,” as Laura describes

it, is the fusion of art and architecture. Buildings are not just functional, they embody human emotion, identity, and values. They’re environments that move people, reflect who they are, and enhance their experiences. Architecture is the only art form we live in daily, shaping how we feel, think, and grow.

LNB listens deeply to clients, learning their “language” to build trust and translate their vision into spaces that foster belonging, inspiration, and connection.

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SCIENCE in Architecture

Architecture is also science, the art of the built environment guided by anthropology, psychology, physiology, neuroscience, and engineering. These disciplines help us understand how environments influence behavior, connection, and well-being.

Laura’s philosophy blends emotional intelligence with evidence-based practice. Drawing on Maslow’s hierarchy of needs, positive psychology, and neuroscience, she designs with empathy and intentionality. This includes biophilic design (our innate connection to nature), sustainability, and material innovations that promote health and longevity.

The result: structures that function with

precision while inspiring, engaging, and enduring, spaces where people flourish.

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Transforming Spaces. Connecting People. Elevating Performance.

“We don’t just design buildings, we design belonging,”

We create commercial environments that foster connection, drive efficiency, and inspire excellence, tailored to your vision and built for long-term impact

We spend our lives inside or outside of places that are designed for someone

or something. The places we value are entrenched in a conscious or unconscious emotion (the feeling that moves us) either from the past or from our ability to project the future.

The environment plays a vital role in shaping who | am. |’m not fixed, I grow and change with every new experience and input. Because our brains are wired to thrive and survive, | choose environments that reflect both my

individual identity and values, as well as those of the communities | connect with.

Architecture provides an environment for people, among other things because of who we are and what we value. Design means different things to different people because as individuals we all have different values.

Human-Oriented design means not only gains for an individual but for business organizations too. We are what we are capable of sensing as each experience enhances our life pleasurable or otherwise. We live through our minds. Buildings and environments provide many stimuli which enrich further performance by people in the workplace.

“The goal is to enhance the performance of the building to enhance the performance of the occupants.”

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A motif (a design or figure that consists

of recurring shapes or colors, as in architecture or decoration) we have the ability to cause Motility (ability to move spontaneously and independently) because it evokes an Emotion (the feeling to move) that triggers an Emotional response (An emotional reaction to something concerns how you feel about it, such as being happy or sad) which Motivates me (the psychological feature that arouses an organism to action toward a desired goal)

If we are going to build architecture which influences and moves us so significantly, it behooves us to design it with emotion in mind as it is at the foundation of whom we are, our values, how we decide, and what brings us together collectively.

Designing for Human Condition - Spaces that inspire, connect, and perform.

For LNB Studio, architecture is more than structure, it’s soul.

Our philosophy and approach are what differentiates us by blending technical precision with emotional depth to

create spaces that feel as much as they function. And whether revitalizing existing structures or crafting new environments, LNB Studio delivers quality by DESIGN, dedicated, effective, and innovative solutions that exceed expectations.

Experts in designing purpose-driven commercial environments to connect people and inspire operational excellence to elevate performance and deliver lasting value.

How we do it and get you through it

LEAD- Listen. Empathize. Align. Deliver. We capture your vision by listening deeply, aligning with your goals,

and leading with purpose to deliver meaningful results.

Beyond expertise with industry standards and market trends, our approach requires listening deeply and truly understanding what differentiates our clients, their

organizations and their particular needs using cultural sensitivity with artisan- level craftsmanship. Empathy drives the process, tuning into each client’s journey, tone, and aspirations to uncover the deeper story so we can craft designs and environments that reflect their identity, shared values and creates spaces that promote wellness, celebrate identity, and reflect purpose. It’s where appropriate emotion meets environment.

Navigate- From complexity to clarity.

Using our LNB navigation method, we guide you through the complex journey of planning, design, and construction phases, transforming our services from an expense into a smart investment in project quality, predictability, and a focus on on-time, in-budget delivery.

Build- Design the vision. Discern the execution. Deliver with precision.

We build your vision through design,

translating ideas into actionable plans and applying quality management throughout the construction process to bring them to life with precision, purpose, and reliability.

Our collaborative process, LEAD. Navigate. Build., ensures every project is rooted in empathy, aligned with client goals, and executed with clarity and care

Why It Matters

People thrive when they feel connected, engaged, and supported by their surroundings. LNB Studio designs for the human condition, creating spaces that make people feel seen, valued, and inspired.

“ART-chitecture is about more than buildings,” Laura says. “It’s about

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understanding people, what they need,

what they value, and how environments can help them thrive.”

Guiding Principles

Laura credits her parents as her first mentors, teaching her to lead with integrity, embrace adventure, and believe in her work. She also values modern mentorship in business strategy, marketing, and finance, thanks to her partner organization.

Her guiding principles: . Lead with passion, share your value

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Honor your culture, it shapes connection

Stay open, collaboration fuels growth

Learn and adapt, resilience is key

Spot opportunity, it may look different than expected

Work with purpose, fight for what improves lives

Surround yourself with people who lift you up Define your needs

Understand yourself, so you can lead with clarity and confidence

Closing Reflection

Laura Neri Baebler’s journey is a testament to the power of purpose- driven design. From immigrant roots

to architectural leadership, she has

built more than a firm, she has built a philosophy. Because in business, as in life, the dream is always worth fighting for.

Website: LNBstudio.net Phone: 314-909-4979 Email: Laura.Baebler@LNBstudio.net

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Ann Carden is a soeaker with a heart who keeps the audience enocged, Ann is not

et BOOK practical in A IN N TO

presentation S D E A K

but also very

imecerrul AT leaving the

audience YO U R with steps N E XT

they can take to E V E N T

ensure their

SWigeees | would highly recommend Ann Carden to anyone

~ Donnar Comeete

@ annLcarden.com/speaker

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WE SHIP NATIONWIDE

EXPERIENCE UNPARALLELED SERVICE

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HOW to Position

Yourself as The ROCK Siiyawiee =,, Expert

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PRODUCT A iy C

Why Being the Best Isn’t Enough

In today’s crowded marketplace, one reality determines who gets chosen: being known beats being the best.

You can have decades of experience, incredible expertise, and a track record of results. But if your market doesn’t perceive you that way, you'll still lose opportunities to competitors who simply show up better.

The people who come to mind first get the business, even if they’re not the most qualified. Recognition builds familiarity. Familiarity builds trust. And trust drives buying decisions.

Unfortunately, too many talented professionals remain invisible or under- recognized. They get passed over for bigger opportunities, find themselves

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competing on price, or worse, lose business to amateurs who simply look more visible and credible.

The Cost of Weak Positioning

Most people think the key to winning more clients is to improve their skills, add more services, or hustle harder. But in reality, the issue is usually positioning.

Positioning is the outside perception of your value. It is how others see you, what they believe about your expertise, and whether they view you as the obvious choice or just another option.

Here’s the challenge: if your outside perception doesn’t match your inside brilliance, you'll always leave money and opportunities on the table.

Weak positioning looks like:

N= POS (TIONIN

\ eTHIcs EL W MARKETING COMMUN(CATION

. Inconsistent branding and messaging

. A generic online presence that doesn’t inspire trust

- Visibility that doesn’t translate into recognition or revenue

And it’s not just about being seen locally.

Why Local Visibility Isn’t Enough

Many professionals have worked hard to build reputations in their communities. They are known in local circles, through networking, referrals, or word-of-mouth. That’s a strong foundation.

But here’s the problem: those bigger, higher-level clients, the ones who pay premium fees and create exponential opportunities, aren’t showing up at local networking events.

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They don’t have the time or the need. They move in different circles, make decisions quickly, and base those decisions on credibility and authority.

So while being known locally might help sustain your business, it won’t necessarily help you scale it. Without a strong online presence and clear positioning, you'll miss out on the clients and partnerships that could transform your business.

Research supports this. Over 80

percent of people research a business or professional online before deciding

to buy. If what they see doesn’t communicate authority and trust, and show your market how you are the ONLY ONE to choose, you are quietly losing opportunities every single day.

Playing a Bigger Game

Visibility alone won't solve the problem. Posting more content or running ads without a strategy just adds noise to an already noisy marketplace.

What creates results is positioning yourself so that:

- The right people see you consistently

+ Your presence communicates authority and trust and puts you in a category of one

- Your visibility translates into real business growth

jistakes that keep b1 Is underbooked and underpaid + How to sell without feeling sal even meet you) The game-changing power!

That’s why | created The Rock S.T.A.R. Expert”.

The Rock S.T.A.R. Expert™ is my proprietary 4-step fast-track system designed to help you accomplish in just a few months what takes most businesses years. It delivers high visibility, greater recognition, and positioning that sets

you apart as a category of one. With this system, you'll win more business, attract premium clients, command higher prices, and turn recognition into revenue, faster.

It includes: S, Star Strategy

This is where you claim your place in the market by stepping into the expert

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spotlight. You stop blending in and start standing out as The Rock S.T.A.R. Expert™ you truly are. Strong positioning means your brand, message, and presence communicate your true value so

prospects see you as the leader in your space.

T, Trust & Authority

Visibility is meaningless without trust. At this stage, you build on your expert positioning to showcase credibility through strategic expert content,

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testimonials, case studies, and media features. This is how you become the trusted leader and obvious choice in your market.

A - Attract & Amplify

Once your positioning and credibility are strong, it is time to expand your reach. Use value-driven content, collaborations, and an expert platform (such as a podcast, show, or signature speaking series, and more) to multiply your visibility, generate leads, and keep you top of mind

with the right audience. R, Recognition into Revenue Growth

Recognition is powerful, but it must be directed toward results. This step ensures that your service offers, visibility and authority translate into premium clients, high-value partnerships, and predictable business growth. Systems and processes are put in place to turn being seen into being paid.

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From Hidden to Highly Visible

One of my clients had built a successful business for over 20 years. Locally, she was well-known and respected. But outside her community, she was practically invisible.

She wanted bigger clients and projects, and recognition for the expertise she had worked decades to master. But networking and traditional marketing weren’t getting her the consistent or higher growth she desired.

When we repositioned her online, showcased her credibility, and amplified her visibility in the right places, everything shifted. She began landing premium clients, media features, and speaking invitations, all from audiences who had never heard of her before.

Her expertise didn’t change. Her positioning and strategy did.

Why This Works

The Rock S.1.A.R. Expert” Strategy is designed to collapse time.

Instead of spending years piecing together disconnected marketing tactics, you can fast-track your influence and revenue by focusing on the four things that truly matter: positioning, authority, visibility, and conversion.

This isn’t about becoming a celebrity for vanity’s sake. It’s about being recognized as the credible, trusted, go- to professional in your market.

And when you combine being known with being the best, you become unstoppable.

Fast-Tracking in 90 Days

Imagine stepping into a bigger game and, within just 30-90 days, seeing:

+ More recognition in your market

- More premium clients seeking you out

- More opportunities, speaking, media, partnerships, that elevate your brand

+ More revenue growth from clients who finally see your true value

That is the power of strong positioning and The Rock S.T.A.R. Expert™ Strategy. It takes you from competing with amateurs to commanding the market as the Rock S.T.A.R. you are.

Your Next Step

You’ve worked too hard, built too much expertise, and created too much value to remain under-recognized.

It is time to step into the spotlight, play a bigger game, and let your market see you the way they should.

Ann Carden is a Top Business Growth Consultant, CEO of Expert In You® Marketing & Media Agency, bestselling author, podcast host, and creator of The Rock S.T.A.R. Expert™ Strategy. She helps established professionals, entrepreneurs, and service providers step into the spotlight, dominate their market, and attract premium clients.

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INSIDE THE ELITE METHOD

MARKETING FRAMEWORK

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na marketing industry overrun with

automation, pressure tactics, and

empty promises, Rai Hyde Cornell

is building an entirely different marketing methodology that redefines what it means to connect with buyers in a world of skepticism and noise. Her work is grounded in neuroscience, emotional safety, human trust, and a truly complete buyer journey.

As the founder of Cornell Content Marketing and creator of the ELITE Method, Cornell is leading a global

shift in how B2B brands communicate with buyers. Her framework helps companies create emotionally intelligent, psychology-driven systems that turn skeptical browsers into committed believers while getting high-quality prospects 80-90% pre-sold.

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From Clinical Counseling to Conversion Strategy

Cornell’s career began with 8 years

in the mental health field, where she trained as a corrections and substance abuse counselor. Her daily work involved helping people rebuild their lives by understanding their thoughts, emotions, and behavior patterns.

She used tools like cognitive behavioral therapy, motivational interviewing, and the transtheoretical model’s stages of change to guide patients through lasting behavioral and lifestyle improvements.

Cornell now brings those same psychological frameworks into B2B marketing.

Cornell recognized that marketing has the same goal as counseling: to help people feel safe enough to commit to change. Whether guiding someone through addiction recovery or guiding a buyer toward switching from a competitor (or

no solution at all) to choosing her clients, Cornell’s strategies prioritize the internal journey that elicits the external behavior businesses want to affect.

The Brain Chemistry of Buyer Trust

Marketers often reference Know, Like, and Trust as essential components of buyer readiness. Cornell teaches that Know, Like, and Trust aren’t just abstract ideals; they’re neurochemical states that marketers can intentionally activate.

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BRIDGE THE GAP BETWEEN YOUR SALES AND MARKETING TEAMS TO GET MORE ROI WITH LESS EFFORT!

Cornell's ELITE Method equips your company with psychology-driven marketing that breaks down barriers to buying to get leads 80%+ sold before your sales team carries them over the finish line.

EXAMINE Your Strategy, Systems & Assets

To see where we're starting, where you're strong, and what we need to build to form a bridge from your ideal buyers to your doorstep.

LEARN the Psychology of Your Ideal Buyer

To build a demand generation strategy, we find out what drives your ideal buyer and profile your targets psychologically.

IMPLEMENT Your Psychology-Driven Marketing Strategy

To get leads 80-90% pre-sold with smart budget allocation, efficient processes, and high QA standards.

Your Brand Reputation

To create a long-term demand-gen J-curve of improved brand awareness, interest, sales, and retention.

ENHANCE Sales & Marketing with a Feedback Loop

To ensure MQLs are becoming SQLs and your marketing machine is constantly improving.

INEFFECTIVE MARKETING IS A

www.cornellcontentmarketing.com

Know = Dopamine

This reward-based chemical fires when people experience curiosity satisfaction, accomplishment, and forward momentum. It’s activated through content that delivers new insights, answers to (and, therefore, relief from) uncomfortable questions, and quick wins.

Like = Oxytocin

Often called the “bonding hormone,” oxytocin is produced when people feel emotionally connected. Storytelling, shared values, and community-building trigger this vital emotional response, which marketers can activate by making their audiences feel seen, heard, understood, and safe.

Trust = Endorphins

Endorphins are released when stress is reduced and relief is delivered. Brands activate them by removing confusion, eliminating friction, and offering solutions that feel safe and reassuring while allowing the buyer to feel in control of the relationship.

Cornell helps businesses map every asset in their marketing ecosystem to these chemicals, ensuring that emotional resonance drives every step of the buyer journey.

The ELITE Method: A Psychology-First Growth Kngine

The ELITE Method is a five-part system for designing marketing that aligns with human behavior and decision-making. It builds trust at every stage, from awareness through long-term loyalty.

Examine: Audit how your brand shows up in the market, visually, verbally, and emotionally. Identify where trust

is breaking down before buyers ever convert.

Learn: Go deeper than personas and surface-level data by creating what

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CONTENT MARKETING

Cornell calls Buyer Psych Profiles. Understand the emotional reality of your buyers’ experience using cognitive and behavioral models.

Implement: Create a truly full-funnel marketing system, spanning demand gen, sales enablement, and retention programs, that mirrors how buyers actually think and feel. Let psychology guide strategy, content, and campaign development.

Transform: Replace superficial KPIs with data that measures emotional readiness and behavioral progress. Use what buyers do and say to optimize with purpose.

Enhance: Build systems of continuous improvement across marketing, sales,

and service. Align teams around one mission: ensuring the entire buyer journey is offering the same promise that is then delivered after the conversion.

What sets Cornell apart is her commitment to creating strategies that reflect how humans actually think and decide. She makes marketing feel intuitive, empowering, and even joyful for the buyer while delivering real, measurable growth for the business.

The Cost of Outdated Marketing

According to Cornell, most B2B marketing today is failing because it’s using outdated marketing tactics that are a waste of money, disrespectful to buyers, and damaging to a brand’s overall image in the market. When brands rely on false urgency, cold outreach, or superficial

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content, they train buyers to be wary and guarded rather than curious and safe.

Modern buyers want to feel respected, not coerced. They want clarity, not noise. They want to explore their options in peace, not under pressure.

According to Gartner and Forrester, more than 70% of the B2B buying process

is completed before a prospect ever contacts sales. In this new landscape, marketing has an even more complex job than ever before: to gain visibility organically, win more mindshare, earn trust early, and maintain that trust past the point of conversion.

“Brands that try to do what has worked over the past 15-plus years, like cold calling, cold emailing, unsolicited DMing, hiding pricing information behind forced and premature sales calls, are going to struggle,” says Cornell. “On the other

CLAIM MORE MARKET SHARE WITH PSYCHOLOGY-DRIVEN MARKETING

hand, brands that double down on human psychology, a positive buyer-controlled journey, and value-first funnels will thrive.”

What Happens When You Lead With Psychology

Cornell’s framework has generated dramatic results across diverse industries:

+ An IT and cybersecurity firm increased inbound leads from 2 per month to 41 in just 6 months after reworking their brand to reduce psychological friction.

+ ACPR training provider increased blog traffic by over 1,400% and email open rates to over 50% by aligning content with buyers’ emotional stages.

. A cannabis consulting firm used the ELITE Method to shift from tactical

MASTER THE MIND

Page 28

marketing to strategic demand generation, resulting in receiving more than 100 inbound leads per month, entirely through organic content, and growing revenue by 553%.

These results all came from strategy rooted in human behavior and brand experiences built to cater to human neurology and behavior modification at every touchpoint.

Marketing Doesn’t End at the Sale

Cornell insists that marketing doesn’t stop once a deal is closed. In fact, she argues that the real relationship is only just beginning.

“Marketing is a company’s way of making a promise,” Cornell says. “Sales and service delivery need to make good on that promise; having marketing involved throughout the entire customer life cycle

ensures a seamless experience that customers never want to be without.”

Her expanded buyer journey includes three often-ignored stages: Retention, Collaboration, and Rewards. She helps brands increase lifetime value, tool adoption, and loyalty by continuing

to nurture the social, emotional, and neurochemical connections that led to the initial conversion.

By continuing to deliver psychological value after the transaction, Cornell helps brands turn customers into ambassadors and closed deals into renewed contracts that compound over time.

Marketing That Feels Good & Gets Massive Results

What sets Cornell apart is her unwavering

belief that marketing can feel good for everyone involved and still drive massive

She rejects manipulation in favor of empathy. She replaces pressure with camaraderie. Her work proves that when buyers feel good, they buy, and when they trust you from start to finish, they stay.

“In a noisy world where companies

are constantly clamoring for the

money in your pocket, trust is the most underleveraged growth asset,” Cornell says. “Brands that earn it will dictate their own future.”

Where to Begin

To help brands start building psychology- driven systems, Cornell offers a free downloadable toolkit that walks through her entire framework, complete with templates and video tutorials.

Get access at cornellcontentmarketing. com/elite-toolkit

Page 29

MASTER THE MIND

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Page 30

Hard Hat Hero

How Chris Gilman Turned a Near-Death Crisis into a CEO Triumph

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Wisdom From the Road Less Traveled

Chris Gilman’s life changed when he nearly lost it. That close call taught him

a truth many never learn: hard work matters, but time is finite, and no one can do it all.

His journey is the gritty saga of a small- town country boy who climbed from the dusty rungs of the corporate ladder to running multiple thriving businesses. From estimator to president of a third- generation printing company, to real estate investor, construction business owner, podcast host, and digital marketing entrepreneur, Chris’s story is a masterclass in resilience, reinvention, and vision.

Today, his mission is to guide contractors and construction business owners out of the daily grind and into the CEO

EXPERT IN YOU MAGAZINE

seat, helping them create their own “orchard of money trees”, businesses and investments that grow wealth while running without them.

Small-Town Roots, Big Ambitions

Growing up in a small Missouri town, Chris was raised on a simple deal: go to college, get a good job. He honored that pact, starting in graphic design before switching to business management, sensing early on he was meant to lead.

Fresh out of college, he joined a family- owned printing company as an estimator, a humble entry-level role. But Chris’s knack for numbers, problem-solving,

and sheer determination propelled

him upward: salesman, sales manager, production manager, and eventually president.

Under his leadership, revenue grew from $12 million to $22 million. He thrived

on challenges, constantly improving operations. “I loved visiting other plants,” he recalls. “I'd bring ideas back and make ours better.” This ability to think big while executing on the details set him apart, and corporate success was just the start.

Planting Seeds Beyond the Job

While traveling as a salesman, Chris filled airport layovers with books like Rich Dad Poor Dad. The idea of passive income stuck. Partnering with a friend, he began investing in rental properties, building

a steady cash flow under a property manager's care.

He later launched Missouri Barn Builders, constructing barns and barndominiums. “There’s something about starting with nothing and ending with what your mind

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| midmobarndo

envisioned the whole time,” he says.

But in those early years, Chris wore every hat. The business lived in his head and his only. That would nearly cost him everything.

A Life-and-Death Wake- Up Call

One day, life blindsided him. Chris fell into a two-week coma, doctors warning his family he might never wake up or could suffer brain damage. Without him, the businesses stalled, and no one could sign checks or make key decisions.

“I'd been doing too much myself” he admits. Miraculously, he recovered. With help from his wife, a local bank, and loyal friends, the businesses survived.

That experience became a turning

point. He began building systems and empowering people to run things without him. Years later, a quadruple bypass proved those systems worked; his team kept operations moving smoothly while he recovered.

From Hard Hat to Visionary

Chris leaned hard into delegation. He hired bookkeepers, contract labor, and authorized decision-makers. “Who Not How by Dan Sullivan hit me hard, do what you love and delegate the rest,” he says.

This mindset became the foundation

for Hard Hat to CEO, his podcast, and consulting business for contractors ready to escape the jobsite grind.

Through the podcast, Chris shares real- world insights from fellow entrepreneurs

on delegation, time management, and growth. In consulting, he offers tools like the 30 Day Time Turnaround”™ to help owners reclaim hours lost to low-value tasks. “I’ve been buried in paperwork, crew drama, you name it. | want to help contractor business owners get their lives back.”

Diversifying the Orchard

Never one to stop learning, Chris ventured into digital marketing with TopChoice VA, a business built for

low overhead and recurring revenue. Partnering with a sales expert, he entered the online space, adding to his portfolio of income streams.

From real estate to construction, podcasting to marketing, Chris’s ventures make up what he calls his orchard of money trees, independent income

EXPERT IN YOU MAGAZINE

Page 33

sources fueled by systems and strong teams. “I want to work from anywhere with an internet connection,” he says.

“| brainstorm, choose a path, and implement. The rest? I’ve got people for that.”

The Man Behind the Mission

Chris’s leadership style blends determination, people skills, and strategic thinking. A natural visionary, he rallies teams to bring ideas to life. His graphic design background still influences his creative approach, but he avoids getting bogged down in minutiae.

Faith guides his decisions. “I’ve let people take advantage because | figured they needed it more,” he admits. But that faith also fuels his optimism. “God’s brought me this far. I’m not meant to fail.”

EXPERT IN YOU MAGAZINE

Paying It Forward combining hard-won wisdom, relentless vision, and unshakable faith to help Chris’s Hard Hat to CEO program helps others build freedom, impact, and legacy.

contractors shift from being overworked operators to strategic leaders. He teaches job costing, system-building, and team empowerment so owners can step back without sacrificing growth.

If you’re tired of being trapped in daily operations and want to reclaim your time in just 30 days, let’s talk. It’s the first step to a fulfilled and extraordinary life. Visit HardHatToCEO.com to learn more about

“I’ve hired, fired, been fired, started the 30 Day Time Turnaround™ program companies, lost friends, and nearly lost and connect with me directly. You can

my life,” he says. “I know what it takes to also reach me on Facebook and LinkedIn build a business that works without you.” or call 573-652-2652. You can also check

out the HardHat to CEO podcast. Through speaking, consulting, and podcasting, he’s inspiring others to plant their own orchards. “You don’t have to swing a hammer forever. Start your orchard, plant your trees, and let them grow.”

Chris Gilman isn’t just living the CEO life; he’s showing others how to claim it,

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The Trust Crisis That's

Why Smart Leaders Are Building Digital Influence Platforms

When Trust Becomes Your Biggest Competitive Advantage

Picture this: Two companies offer identical services at similar prices. One CEO has 50,000 LinkedIn followers, appears regularly on industry podcasts, and publishes insights that get shared across the industry. The other has a basic website and occasionally posts on social media.

Which company do you think prospects call first?

We’re living through an unprecedented trust crisis that’s fundamentally reshaping how business gets done. Recent studies reveal consumer trust in businesses has

plummeted to historic lows, with 75% expressing skepticism about corporate motives. Only 32% trust companies to do the right thing without regulation.

But here’s the opportunity: this crisis creates extraordinary advantages

for leaders willing to rebuild trust authentically. Companies that successfully establish trust don’t just survive, they dominate their markets with higher conversion rates, premium pricing power, and faster sales cycles.

The Silent Sales Revolution

The most successful business leaders today have discovered something powerful: expert platforms that work as

silent salespeople, building trust and influence 24/7, 365 days a year.

Think about your own buying behavior. When you need a service, do you randomly call companies from Google searches, or do you gravitate toward providers you’ve seen sharing valuable insights, speaking at events, or being quoted in industry publications?

The answer reveals why smart leaders are investing heavily in expert positioning:

- 70% of business decision-makers trust brands more that maintain strong professional positioning on LinkedIn

* | Companies with active thought leadership generate 5x more leads than those without

* 84% of B2B buyers start with referrals, and digital credibility significantly influences referral likelihood

-« Businesses led by recognized experts enjoy 67% higher conversion rates and command 23% premium pricing

Your expertise working in the background, through strategic content, podcast appearances, and published insights creates a compound effect where influence grows exponentially over time.

Five Trust-Building Strategies That Actually Work

1. The Transparency Advantage

Radical transparency has become a competitive differentiator. This means going beyond surface-level openness to share your pricing model, team qualifications, processes, and even how you handle mistakes.

What this looks like in practice:

Publishing real customer reviews, including negative ones, with your thoughtful responses

EXPERT IN YOU MAGAZINE

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Sharing detailed breakdowns of your pricing and what clients actually receive

Creating behind-the-scenes content that shows your team and company culture

Acknowledging mistakes publicly and fai

explaining your solutions

Why it works: In an era of skepticism, transparency cuts through noise. Prospects can finally see exactly what they’re paying for and why, eliminating the guesswork that drives them to competitors.

2. Proof-First Positioning

Replace promises with proof by leading with concrete evidence of your impact.

What this looks like in practice:

Leading with specific, measurable outcomes: “How we reduced client acquisition costs by 43% in 90 days” rather than “We help with marketing”

Using video testimonials that show actual results, not just positive feelings

Sharing detailed case studies with metrics and timelines

Providing interactive tools or assessments that deliver immediate value

Offering trial periods or guarantees that demonstrate confidence

Why it works: People trust what they can verify. When prospects can see evidence of your results before engaging, their risk perception plummets and trust skyrockets.

3. The Expert Platform Strategy

This is where transformational growth happens. The most successful business leaders don’t just post occasionally on social media, they build comprehensive expert platforms that establish them as the definitive authority in their space.

What this looks like in practice:

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+ Consistent, valuable content that solves real problems your audience faces

+ Strategic podcast appearances, podcast, show and speaking opportunities

« Published thought leadership in industry publications

+ Multimedia content (videos, infographics, research) that increases reach

+ Active participation in industry discussions and conversations

Why it works: Every piece of content becomes a trust signal. Every podcast appearance reaches new audiences. Every published insight demonstrates expertise. This creates exponential influence growth where your reputation precedes you in every sales conversation.

4. Community-Centric Growth

Build trust through community rather than traditional sales approaches.

What this looks like in practice:

+ Creating spaces where prospects

can connect with each other

+ Facilitating peer-to-peer learning and

-* Positioning yourself as a connector

and valuable resource

_+ Inviting customers to co-create

content, products, or solutions

. Building strategic partnerships that expand your trust network

Why it works: Trust transfers through networks. When someone trusts a peer who trusts you, that credibility extends to your business automatically. Communities also provide ongoing touchpoints that keep you top-of-mind without being pushy.

5. Proactive Risk Management

Address trust barriers before prospects raise them by eliminating perceived risks.

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What this looks like in practice:

-, Identifying every possible concern prospects might have and addressing each one explicitly

. Offering flexible contract terms, trial periods, or phased implementations

- Providing multiple references prospects can contact independently

- Sharing security measures, compliance certifications, and data protection practices

* Creating clear, fair refund or cancellation policies

+ Offering guarantees that shift risk away from the customer

Why it works: When you remove risk from the buying decision, you remove the biggest barrier to trust. Prospects move faster because their concerns have been preemptively addressed.

Building an expert platform that generates trust 24/7 sounds compelling, but most business leaders struggle with execution. They’re running companies, managing teams, and serving clients, when do they find time to become industry thought leaders?

They try to outsource to agencies or employees, but their influence falls flat as a result.

This is precisely why strategic expert positioning has become so valuable.

The leaders who figure out how to build their authority efficiently gain massive competitive advantages while their competitors remain invisible in the

marketplace.

Research shows the dramatic impact of establishing market authority:

. 58% of executives say thought

leadership directly impacts their vendor selection decisions

EXPERT IN YOU MAGAZINE

Page 37

. Companies with strong expert Professional Interview & Podcast

positioning command 23% premium Launch: We conduct an in-depth interview that positions you as the expert in your field, then launch it as a professional podcast that reaches your target audience and builds ongoing

credibility.

pricing on average

. Recognized industry experts enjoy 156% higher conversion rates than unknown competitors

But here’s what makes expert positioning so powerful: it’s cumulative. Each piece of content, every podcast appearance, and all published insights build upon each other. Your influence compounds over time, creating momentum that becomes increasingly difficult for competitors to match.

The Expert In You Difference

At Expert In You Media and Marketing Agency, we’ve developed a systematic approach to building market authority that works even for the busiest executives. Our Expert In You - Influence Builder package transforms business leaders into recognized industry authorities through our proven three-part system:

EXPERT IN YOU MAGAZINE

Strategic Content Repurposing: Your interview becomes the foundation for multiple content pieces and feature in our Expert In You magazine, extending your reach and establishing thought leadership across multiple platforms.

Authority Building: The combination creates a professional content foundation that positions you as the go-to expert in your space, working as your silent sales team around the clock.

The Trust Dividend: What Success Looks Like

Companies that successfully rebuild trust don’t just survive the current crisis, they dominate their markets:

- _ Higher conversion rates: Trusted companies see 2-3x higher conversion rates

° Premium pricing power: Trust allows you to charge 15-20% more than competitors

« Faster sales cycles: Trust reduces the need for extensive evaluation periods

. Better customer retention: Trusted companies have 40% lower churn rates

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e« Organic growth: Satisfied, trusting customers become your most effective salespeople

The trust crisis isn’t going away, if anything, it’s intensifying. While your competitors struggle with traditional sales approaches, you have the opportunity to establish unshakeable market authority through strategic expert positioning.

The question isn’t whether you should build trust and authority in your market. The question is whether you'll do it strategically and systematically, or leave it to chance.

Ready to become the recognized expert in your field? Our Expert In You - Influence Builder package is designed specifically for business leaders who want to rapidly establish trust and authority without the time-consuming trial and error of building expert platforms alone.

Because in today’s trust-starved market, being the obvious choice isn’t just an advantage, it’s everything.

Ready to build your expert platform and transform how your market sees you? Contact Expert In You Media

and Marketing at www.expertinyou. com today to learn how our Influence Builder services can position you as the undisputed authority in your field.

EXPERT IN YOU MAGAZINE

Page 39

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Dear Esteemed Readers

With great excitement, | welcome you to the second and winter edition of Expert in You Magazine! | am beyond thrilled by the growing interest and honored to feature some truly incredible people in this upcoming issue. Each edition feels ike a celebration, and this one will be no exception, it’s shaping up

o be our best yet, filled with fresh stories, insights, and expert advice from some of the brightest minds in business, consulting, coaching, and professional services.

Our Mission, Your Expertise

Expert in You is more than just

a publication; it’s a movement built to recognize, elevate, and celebrate expertise. Whether you’re a seasoned entrepreneur, a consultant scaling to new heights, or an emerging influencer making waves, this magazine is designed to inspire, empower, and ignite the potential within you. It’s a platform where thought leaders gather, strategies unfold, and readers find the tools to elevate their success.

What to Expect in This Edition

As winter settles in, we’ve packed hese pages with insightful articles, breakthrough strategies, and hought-provoking conversations. From transformational business journeys to innovative ideas

for scaling and success, our contributors are ready to inspire your next big move. This edition is a ribute to the pursuit of excellence, and to those who refuse to settle. Here, you'll find the knowledge and

motivation to grow, build influence, and create new opportunities as we move toward the future.

A Personal Thank You

My journey, spanning more than 30 years of entrepreneurship, consulting, and mentorship, has given me a front-row seat to the power of resilience and innovation.

has been my honor to empower others along the way, and Expert in You is a reflection of that mission. With every issue, we strive to

bring valuable insights to help you

navigate the evolving business landscape with confidence and purpose.

Join Us on This Journey

Grab a warm cup of coffee, find a cozy spot, and dive into this issue with an open mind and heart. | invite you to explore the pages, celebrate your achievements, and discover new ways to grow. Together, let’s make this winter edition a journey toward impact, influence, and unparalleled success.

Thank you for being part of the Expert in You community. | am grateful for your stories, insights, and unwavering pursuit of excellence. As always, this magazine is a testament to the brilliance within you. Let’s inspire, elevate, and lead together!

Ann Carden. Publisher

Page 3

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Ann Carden is a soeaker with a heart who keeps the audience engaged. Ann is not only practical in her presentation but also very impactful, leaving the audience with steps they can take to ensure their SUCCESS. | would highly recommend Ann Carden to anyone needing a speaker.

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Article ONE: Conquer Your Peak

Article TWO:

THE POWER PATH TO PROSPERITY: Leverage Your Expertise & Influence to Thrive

Article THREE:

Surviving the Hudson, Thriving Beyond: How to Live Without Limits

Article FOUR: A Trailblazer in Medicine and Life

Article FIVE:

From Rock Bottom to Remarkable: Create a Business That Fuels Your Best Life

Article SIX:

The Art of Connection

Steve Ramona’s Journey from Entrepreneurial Roots to Master Networker

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EXPERT IN YOU MAGAZINE

Page 7

MASTER RESILIENCE AND ACHIEVE THE GOALS THAT MATTER MOST

ife has a way of teaching us its most profound lessons when we least expect them. As an entrepreneur, mother of seven children, and world record holder in mountain climbing, I’ve learned that success isn’t about conquering peaks, whether in business or on actual mountains, but about embracing the transformative journey along the way.

My entrepreneurial story began in my early twenties, fueled by ambition and an unwavering desire to create something meaningful. At 24, | took my first major

leap of faith, leaving a secure job to start my own company in the financial services industry. Like many entrepreneurs, |

was driven by the thrill of bringing ideas to life and the possibility of making my mark on the world. Those early years were a whirlwind of late nights, quick decisions, and countless lessons learned through triumphs and setbacks. Balancing the demands of growing businesses while raising seven children taught me invaluable lessons about efficiency, prioritization, and the true meaning of resilience.

But it wasn’t until 2018, when | survived

a near-fatal car accident, that | truly understood the purpose behind my journey. That moment of crisis became

a catalyst for transformation, forcing me to confront a simple yet profound truth: we never know how much time we have left. As a single mother of seven, this realization hit particularly hard. It pushed me to create a bucket list, and among the items was a seemingly simple goal: “climb a mountain.” Little did | know that this singular goal would reshape my entire approach to business and life.

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The Parallel Paths of Business and Mountains

The similarities between building a business and climbing mountains are striking. Both require careful preparation, strategic thinking, and the courage to

take calculated risks. Just as | learned to coordinate complex family schedules and manage multiple businesses, | discovered that success on the mountains demands similar skills in logistics, planning, and adaptability. Whether it’s organizing a household of seven children, running businesses, or planning high-altitude expeditions, success comes down to mastering the art of juggling multiple

priorities while maintaining an unwavering focus on your goals.

One of my proudest achievements came from combining these worlds: setting

a Guinness World Record by climbing the second-highest peaks on all seven continents. This journey taught me lessons that have profoundly influenced my approach to business leadership,

Page 9

personal growth, and parenting. Perhaps the most important lesson was that success rarely follows a straight line.

| remember standing in an airport, facing

what seemed like an impossible situation.

All my climbing gear had been lost, leaving me with only rental equipment that was far from ideal. The easy choice would have been to turn back, to wait for perfect conditions. Instead, | pressed forward, knowing that even failure would bring valuable lessons. That decision not only led to a successful summit but also proved pivotal when the country closed its borders six months later. Had | waited for perfect conditions, the record would have remained unattainable.

EXPERT IN YOU MAGAZINE

Redefining Resilience in Business

Today, as a global speaker, | share these experiences to help others recognize their own potential for greatness.

The business world often equates resilience with unwavering strength and the absence of failure. However, true resilience is about something entirely different, it’s about maintaining forward momentum even when the path ahead seems unclear.

I’ve learned that resilience in business requires three key elements:

1. Adaptability: The willingness to adjust your approach when circumstances change without losing sight of your ultimate goal.

2. Integration: Taking time to process experiences, learn from them, and allow yourself to grow through both successes and setbacks.

3. Purpose-Driven Action: Connecting every decision and action to a deeper purpose transcending immediate goals or profits.

These principles have guided me through multiple successful business ventures, including building and selling companies. Each experience has reinforced that success isn’t just about financial achievements or hitting specific milestones, it’s about creating something that aligns with your values and contributes meaningfully to others.

The Power of Embracing Discomfort

One of the most valuable lessons I’ve learned is that growth happens at the edge of our comfort zone. In business, parenting, and climbing, the moments that test us most are often the ones that teach us most. I’ve faced situations where everything seemed to be going wrong, deals falling through, partnerships dissolving, and market conditions shifting unexpectedly while simultaneously managing the diverse needs of seven growing children. These challenges, while uncomfortable, became opportunities to innovate and evolve.

When | started my first company, | had no guarantee of success. | had never even slept in a tent when | set out to break a world record in climbing. Both situations required me to embrace uncertainty

and trust in my ability to learn and adapt along the way. My children watched as | stepped into these challenges, learning alongside me that with determination

Page 10

and courage, we can achieve what might seem impossible. This willingness to step

into discomfort has become one of my greatest assets in business and life, and it’s a lesson I’m proud to pass on to my children.

Looking Forward: The Next Summit

As | look to the future, my mission has evolved beyond personal achievement. I’m focused on helping others recognize and reach their “summits,” whatever

those might be. Through speaking engagements and coaching programs, I’m sharing the tools and mindsets that have helped me navigate business challenges and mountain peaks.

I’m particularly excited about launching new courses designed to help people develop their own “breakproof” mindset. This program combines my business acumen with lessons learned in extreme environments. It isn’t just about achieving goals; it’s about transforming how people approach challenges and view their own potential.

Your Journey Begins Now

To every entrepreneur and aspiring leader reading this, remember that your journey is unique. Your “mountain” might be starting a business, scaling an existing one, or pivoting into entirely new territory. Whatever your goal, know that the path to success isn’t about avoiding obstacles, it’s about learning to navigate them with grace and purpose.

Here are three principles | encourage you to embrace:

1. Start before you feel ready. Perfect conditions are rare, and waiting for them often means missing opportunities.

2. View setbacks as setups for comebacks. Every challenge you face adds to your reservoir of experience and wisdom.

3. Focus on the journey, not just the destination. The real value often lies in who you become along the way.

Remember, resilience isn’t about never falling, it’s about rising each time with greater wisdom and determination. Your greatest achievements may lie just beyond your comfort zone, waiting for you to take that first step.

Like any mountain, or raising seven children, the business world will present its challenges. But with the right mindset, preparation, and purpose, you can reach heights you never imagined possible. Keep climbing, keep growing, and trust that every step forward, even the difficult ones, is building the foundation for something remarkable.

The summit awaits, but the journey will define you.

EXPERT IN YOU MAGAZINE

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EXPERT IN YOU MAGAZINE

Page 12

THE POWER PATH TO PROSPERITY:

Leverage Your Expertise & Influence to Thrive

™ By Ann Carden

entrepreneurship is here,

one that isn’t defined by

traditional business models

or physical products but by knowledge, expertise, and influence. The world is shifting toward service-based enterprises rooted in personal mastery, where those who harness their expertise can create businesses that generate

wealth, build influence, and make a meaningful impact.

In today’s economy, people want more than just information; they want solutions crafted by experts who have real-world experience. This new wave is reshaping the landscape, giving rise to coaching, consulting, and eLearning businesses that are thriving like never before.

The Explosive Growth of Coaching, Consulting, and eLearning

The numbers don’t lie, expertise is

in high demand. The global coaching industry has skyrocketed to a value of over $20 billion and continues to grow, while the eLearning market is projected to exceed $400 billion by 2026. As businesses and individuals seek rapid development, expert-led solutions are becoming essential.

Entrepreneurs who embrace this shift

are seeing unprecedented opportunities. People are willing to invest in high-fee coaching programs, consulting services, and knowledge-based products to solve their challenges. This creates a massive opportunity for those with specialized expertise to build businesses around their skills and experience.

EXPERT IN YOU MAGAZINE

Page 13

Expertise: The New Currency of Wealth

In the past, wealth was tied to owning assets or physical goods. But in today’s world, expertise and influence are the new currencies. People no longer just want products, they seek solutions from experts they trust. This shift is creating a growing economy where knowledge-based businesses flourish, and entrepreneurs who package

their expertise effectively are building significant wealth.

Having built seven businesses and sold five, I’ve learned firsthand the power of leveraging expertise to create profitable ventures. Each time, | started with what | knew and scaled it into a business that aligned with my passion and strengths.

Through my Expert In You model, I’ve not

only grown my own enterprises but also helped others create high-profit six and seven figure businesses by packaging

their knowledge into high-impact offers.

Building Influence, Wealth, and Impact Through Your Expertise

Success today requires more than

just knowledge; it demands influence. Building a business of wealth and impact from your expertise requires the right strategy. Here’s how you can tap into your expertise and influence to unlock prosperity:

1. Package Your Expertise: Start with the skills, experience, and insights you’ve gained throughout your career. Transform your expertise into high-impact, high- value revenue offers that commands premium prices.

2. Position Yourself As The Stand-Out Expert: Develop your brand, status, and influence to attract top-dollar clients & elite opportunities.

3. Promote: Implement powerful, high- impact marketing strategies to attract, and engage high-caliber clients like clockwork.

4. Profit: Sell & scale with systems, processes, and new income streams to accelerate your growth.

The Power of Passion and Profit Working Together

Many entrepreneurs struggle with the misconception that they must choose between passion and profit. But I’ve

“{) The numbers don’t lie, expertise is in high demand. The global coaching industry has

skyrocketed to a value of over $20 billion...

EXPERT IN YOU MAGAZINE

Page 14

found that building a business aligned

with your passion is often the most profitable path. When you enjoy what you do, it drives persistence, creativity, and fulfillment.

Opportunities in the New Knowledge Economy

Now is the perfect time to step into

your expertise and build a business of influence, wealth, and impact. The current economy is shifting toward knowledge- based services, and businesses are increasingly outsourcing specialized solutions from experts rather than hiring full-time staff.

How Expertise and Influence Create a Ripple Effect

Building wealth through your expertise

doesn’t just benefit you, it creates a ripple effect. As your business grows,

you gain the resources to make a more significant impact, whether that’s by helping clients succeed, creating jobs, or contributing to causes you care about.

Inspiration and Final Thoughts: Unlock Your Expertise, Unleash Your Prosperity

Your expertise is your greatest asset.

In a world hungry for solutions, those who package their knowledge and build influence are poised for extraordinary success. Now is the time to step into your expert spotlight, align your business with what you know best, and unlock the prosperity that comes with it.

The Expert In You model isn’t just a strategy, it’s a movement. It’s about building a business that reflects your expertise, generates wealth, and makes a meaningful impact. The new wave of wealth lies in expertise and influence. When you harness your knowledge, align it with passion, and show up with

confidence, you unlock a powerful path to

both personal and financial freedom.

In the words | live by: ‘Your expertise

is your greatest asset, unlock it and unleash prosperity.’ The time to build a business of influence, wealth, and impact is now. The question is: Are you ready

to step into your potential and ride the wave? Let’s work together!

| invite you to schedule a personalized consultation with me, Ann Carden,

to explore how we can unlock your expertise and build your wealth, influence, and impact. Your legacy awaits.

Book a call @acarden.com

Visit my website @ www.annicarden.com

EXPERT IN YOU MAGAZINE

Page 15

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Surviving the Hudson, Thriving Beyond: How to Live Without Limits

n 1985, | was lucky to meet someone who would profoundly impact my life: Bill, a successful businessman in Charlotte, North Carolina, who truly lived by his principles. When | first met him, Bill was already in his 70s, yet he was one of the most authentic and accomplished people | had ever known.

In 1992, | attended my first sales personal

development seminar led by Tom Hopkins, where one piece of advice

EXPERT IN YOU MAGAZINE

struck me: take successful people out to lunch to learn from them. Inspired, | asked Bill to lunch and asked him what it took to succeed. Bill shared a powerful lesson with me: “If you want something, you need to place yourself among

the people who have it.” This advice resonated deeply, especially as a young professional eager to excel.

At the time, | was doing well at ADP, consistently meeting sales targets, but |

wanted to stand out. | had a young family, and | was determined to provide for them and reach my full potential. The following year, with Bill’s guidance, | became one of the top producers at ADP. | had reached

a significant milestone, yet | still craved more.

Around this time, | learned about Tony Robbins, a motivational speaker who was around my age and living his dream. | wondered, “Why him and not me?” This

Page 18

focus toward supporting others on their journey to personal growth.

For the next 15 years, | volunteered

for Tony Robbins’ events, eventually becoming his security director in 2002. During our conversations, Tony would often ask, “Why are you still working for a company instead of pursuing your own path?” The truth was that | feared the unknown, money, recognition, security. But everything changed in 2009.

On January 15, 2009, | was on US Airways Flight 1549, which became known as the “Miracle on the Hudson” after the Captain of US Airways 1549 safely crash-landed the plane on the river following a bird strike. As one of the last passengers to exit, | heard my late mother’s voice urging me, “If you do the

right thing, God will take care of you.” |

curiosity drove me to invest $4,000 to aq | real ized | had a stayed back to help others until everyone attend one of his seminars in San Diego was Safely out.

in 1994. My wife thought it was a huge unique opportunity

risk, but | saw it as a step toward m 1 That i h d life in 30 dream of leadership. surrounded My 350 to connect with ae ener eer e ie other aspiring and established business others through my written years before profoundly came to leaders, | experienced an atmosphere of fi life. | realized that my life’s purpose was focus and commitment. story, ds | noticed no longer about my achievements but

that sharing about inspiring and contributing to the

well-being of others. My mother’s words

asked us to write our personal mission my EXPErlence proved true: “If you do the right thing, statements. It was around 2 a.m., and as God will take care of you.”

U2’s “Mysterious Ways” played, | wrote resonated deeply down what would become a guiding : ' This experience marked the beginning principle for my life: with audiences of my “halftime”, the transition into the

On the third day of the seminar, Tony

“|, Dave Sanderson, see, hear, feel, and know that the purpose of my life is to be happy, realizing that | can accomplish anything | desire when | have faith in my Creator and inspire others to do the same.”

Tony encouraged us to internalize our mission statements, so | did. | kept it close to my heart for months and refrained from

tweaking it, just as Tony had advised. After about six months, | revisited it

f . es, . y ~ succeeding at work, had lost weight, and ‘ A

and recognized that although | was

had another child on the way, | wasn’t truly happy. That realization was pivotal. | understood that “God’s delays are not God’s denials,” and | began shifting my

18. EXPERT IN YOU MAGAZINE

Page 19

DAVE SANDERSON

second half of my life focused on service and leadership.

| realized | had a unique opportunity to connect with others through my story, as | noticed that sharing my experience resonated deeply with audiences. Many people had faced traumatic events

in their own lives, and | was able to articulate mine in a way that spoke to their experiences.

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Despite this calling, | still had to maintain my job to support my family. So, | balanced my sales career with speaking engagements worldwide for about four years. However, Thanksgiving Day in 2013 became a pivotal moment, it was then that | reached my breaking point.

Thanksgiving Day in 2013 was meant to be a day of gratitude and quality time with my family. My wife had prepared a wonderful meal, and our kids were

all coming home to celebrate together. However, the day quickly shifted from one of thankfulness to a pivotal moment in my life.

At that time, | was working for Oracle and sharing my story of the Miracle on the Hudson whenever invited. Oracle’s fiscal quarter was about to end in just three days, and | was close to finalizing a major deal that would define my year. Early that morning, | went to my office to check

on the status of the paperwork, only to find that nothing had moved forward since I’d last updated it the night before. Frustrated, | knew it wasn’t Thanksgiving in Costa Rica and Singapore, where

the extended team handled approvals. However, calls to my manager and another team leader for support went unanswered, they were both out for

the holiday. It was up to me to push this forward.

For the next eight hours, | worked from my office with several international team members | managed to contact. | missed Thanksgiving dinner, leaving my family to wonder if my job mattered more to me than they did. | felt miserable and furious with myself. After eight grueling hours,

| reached a breaking point: | stood up and threw my phone across the room, shattering the handset. At that moment, | made a decision. If | was going to create my own flight plan for my future, | needed to take charge of my own career. Two months later, | left that position.

In 2016, as we prepared to start my first solo book, later titled Moments Matter,

| was going through my notes and rediscovered something Bill had shared with me in 1997. It was a handwritten outline he’d made back in 1929, detailing his plan to become a successful entrepreneur, initially in theater and eventually expanding to food service.

Finding these notes stirred up a mix of feelings, particularly shame. | realized I'd been holding onto a piece of “gold” and hadn’t acted on it. Additionally, | had promised not to let this wisdom go unshared, yet nearly two decades had

Page 20

passed without fulfilling that commitment. One of the core lessons my father instilled in me was to be a man of my word.

For the last eight years, I’ve focused on honoring that promise, passing along the insights | gained from Bill, Tony Robbins, and other mentors to emerging leaders. Today, we fulfill this mission in various ways: through public speaking, webinars, podcasts, Moments Matter Magazine, mentoring, one-on-one immersion days, books, and other media.

The COVID pandemic marked a critical shift, as the speaking industry shifted online. | had begun diversifying my approach to sharing my message, but the pandemic emphasized that the message itself needed to evolve. It wasn’t only about COVID, broader issues were at play, including social justice challenges, law enforcement concerns, and the intensity of a prolonged election season. With people feeling isolated and facing multiple layers of uncertainty, many struggled with hope and resilience.

As a result, our message transformed from merely overcoming life’s hardships to embracing uncertainty as a pathway to uncovering one’s extraordinary potential. This evolution led to my recent book, The Limitless Life, where | share strategies I’ve learned since the Miracle on the Hudson, designed to help others find fulfillment by facing uncertainty head-on.

At the heart of this journey is the power of habits. Habits shape our thoughts, and by changing our habits, we can alter the course of our lives. So, instead of asking, “How am | going to get through the day?” try asking, “What can | gain from today?” As you shift your mindset, you'll craft your unique flight plan for a limitless life.

EXPERT IN YOU MAGAZINE

Page 21

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LIMITLESS LIFE

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r. Vivian Kim’s story

is one of relentless

pursuit, transformation,

and innovation. As a

distinguished retina specialist and surgeon, she has redefined not only her practice but also her approach to life. From her disciplined childhood rooted in music to her groundbreaking achievements in medicine, Dr. Kim exemplifies the kind of courage and ingenuity that inspire others to follow her lead.

- EXPERT IN YOU MAGAZINE

Growing up in the suburban tranquility of Connecticut, Dr. Kim’s childhood was steeped in discipline and high expectations. As the daughter of Korean immigrants, she recalls the cultural emphasis on excellence that shaped her early years. Her father, a cardiothoracic surgeon, embodied a relentless commitment to his craft, and her mother’s strict yet loving guidance set the stage for a life of achievement.

A self-proclaimed “nerd,” Dr. Kim devoted countless hours to

icine and Lite

academic excellence and classical piano. “| was practicing two hours every night, and three to four hours on weekends,” she recalls. Her dedication bore fruit in the form of competition wins, including a standout performance of Rachmaninoff’s *Piano Concerto No. 2.* Though her musical pursuits eventually took a backseat, the precision and discipline they instilled became instrumental in her medical career and particularly for her microsurgical skills.

As one of six children, four daughters sandwiched between two sons, family dynamics played a formative role in shaping her identity. “It was the classic story of trying for the second son ina traditional Asian family,” she says with a laugh. This close-knit environment imbued her with a strong sense of responsibility and determination.

Dr. Kim’s path to medicine was less of

a choice and more of a calling. As a

child, she was captivated by her father’s medical textbooks, pouring

over surgical

diagrams and

marveling at the

transformative

surgery. “I'd look at the before-and- after pictures and feel fascinated by what could be achieved,” she says.

Page 26

. ’ 7 La After ® completing medical school and a residency in ophthalmology, Dr. Kim chose to specialize in retina care and retinal surgery, a decision influenced by her natural aptitude for the intricate work required in this field. “Retinal surgery is like working on a tiny postage stamp in a space of four cubic centimeters,” she explains. “It’s incredibly visual, and | found | had a knack for spotting subtle problems.”

Her career flourished as part of a multi- specialty ophthalmology group, where she built a thriving practice treating retinal disorders. But the pace was grueling, she was seeing up to 100 patients a day. “Initially, the challenge was exhilarating,”

she admits. “But over time, the sheer volume took a toll. Something had to give.”

Amid the intensity of her medical career, Dr. Kim discovered a new passion in her 40s that brought unexpected joy and balance to her life: competitive ballroom dancing.

It all began during

an evening ata ii y/ _ salsa club, where she ; struggled to keep up

‘a with the intricate steps.

True to her determined

nature, she decided to

master the art, not casually, but competitively.

“I didn’t like the idea of not knowing what | was doing,” she recalls. “So

| took it upon myself to learn.” What

started as a hobby quickly turned

into a full-fledged passion. The same

discipline that had made her a virtuoso

pianist and skilled surgeon carried her

through countless hours of practice and

refinement on the competition dance

Ballroom dancing didn’t just challenge her physically, it also enhanced her confidence, poise, and ability to connect with others. “In Dance, | found another passion in my life,” she says. “It allowed me to express myself creatively while staying active and healthy.” For Dr. Kim, the elegance and precision required

in ballroom competitions mirrored the meticulous skills she applies in retinal surgery, creating a surprising synergy between her personal and professional pursuits.

EXPERT IN YOU MAGAZINE

Page 27

Striking Out on Her Own: A Bold Move

After 16 years in group practice, Dr. Kim made the bold decision to go solo. This choice, while unconventional in an era of medical consolidation, was driven by a desire for greater autonomy and a more personalized approach to patient care.

Her solo practice thrived, but it wasn’t long before she noticed a familiar pattern emerging. The increasing demand for her expertise led to long hours and a return to the high-volume model she had sought to escape. It was then that Dr. Kim began to envision a radical shift: transitioning her practice to a concierge model.

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“| wanted to create a practice where | Innovating could spend more time with each patient,

in Medicine: provide truly personalized care, and still A Concierge Model for maintain a sustainable business model,” ° she explains. Retinal Care

The transition was not without The concierge medicine model, typically

associated with primary care, was virtually unheard of in her specialty field. Undeterred, Dr. Kim set out to adapt this approach to a surgical specialty.

challenges. Over the course of a year, she restructured her practice, educating her 5,000-patient base on the new

Page 28

“| My goal is to show others that there's another way... This model is not only about better patient care, it’s also about reclaiming your life as a doctor.

EXPERT IN YOU MAGAZINE

Page 29

model and helping them transition to

the concierge framework. The result has been transformative, not only for Dr. Kim but for her patients as well.

“Now, | see far fewer patients, but

the quality of care and attention has skyrocketed,” she says. “I have time to really connect with my patients, educate them about their conditions, and even collaborate with them on their care.”

Dr. Kim’s success has not gone unnoticed. Colleagues and peers have sought her advice on how to replicate her model, prompting her to develop a coaching program designed to guide other specialists through the transition to concierge medicine.

EXPERT IN YOU MAGAZINE

Launching in January 2025, the program will provide participants with a six-step framework, complete with templates, tools, and ongoing support. From navigating the logistics of transitioning to educating patients about the model, Dr. Kim aims to empower her peers to take control of their practices, and their lives.

“My goal is to show others that there’s another way,” she says. “This model is not only about better patient care, it’s also about reclaiming your life as a doctor.”

As Dr. Kim looks to the future, she remains committed to pushing boundaries and inspiring other doctors to push back on the traditional culture and expectations in medicine and buck the trends toward consolidation and volume and instead focus through

time and attention on a more personal, life-enhancing delivery of medical care. Whether she’s mentoring physicians, traveling the world, or innovating within her practice, her passion for excellence continues to shine.

“I’ve always believed that we can do better, not just in medicine, but in life,” she says. “It’s about being willing to take risks, embrace change, and pursue conviction with passion.

Dr. Kim’s journey is a testament to the power of determination and the courage to forge a new path. In her, patients and colleagues alike find a trailblazer whose vision extends far beyond the operating room, a leader who exemplifies what it means to truly care.

Page 31

FROM ROCK BOTTOM TO REMARKABLE:

Create a Business That Fuels

aren Hairston, CEO and founder of 3S Smart Consulting, knows firsthand that success isn’t just about relentless hard work, it’s about working smarter, aligning your business goals with your life, and creating systems that do the heavy lifting for you. Today, she’s a sought-after consultant for growth-minded entrepreneurs and

The 3S Profit Optimizer

GET YOUR LIFE BACK WHILE GROWING YOUR BUSINESS TO 7 FIGURES AND BEYOND WITH HIGHER PROFITS

EXPERT IN YOU MAGAZINE

Your Best Life

small business owners, especially

those in extended reality, custom software development, and educational technology. Through her company,

she helps them streamline operations, retain clients, and increase profitability. But Karen’s story isn’t just about

business savvy; it’s a story of resilience, transformation, and a relentless pursuit of freedom and balance.

Where It All Began: Crafting Systems from Scratch

Karen’s journey into business systems began unexpectedly. Early in her career at a tech startup, she was tasked with creating a project plan, without any guidelines. There was no roadmap, so

Scalability & Profits

Simplify & Systematize Operations

Secure & Sign More Clients

Page 32

Karen did her own research, setting out to build templates and processes to streamline tasks that previously had none. It was a foundational experience that taught her the power of organized systems in solving real business challenges. Since then, her career

has spanned roles with companies

like General Motors and the Michigan Department of Education, where she refined her expertise in systematizing complex operations for optimal efficiency.

The Tipping Point: Health, Hustle, and New Horizons As Karen’s career progressed, her commitment to productivity sometimes

came at the cost of personal well-being.

Long hours, short nights, and an always- on work mindset left little room for self-care or family time. The breaking point came when Karen received a life- changing cancer diagnosis. Instead of letting this news paralyze her, she viewed it as a catalyst for change. “I had a choice: let fear paralyze me or use this as a catalyst for change,” she reflects. Karen chose the latter, deciding it was time

to prioritize her health and well-being without compromising her career.

The experience pushed her to fully embrace the principles she had been advocating for her clients. She invested in coaches to refine her business strategy, delegated tasks more confidently and implemented workflows that allowed

her to take necessary breaks without stalling her business. She experienced the transformative impact of systems and support firsthand, realizing they could not only keep her business afloat during challenging times but also set it up for sustainable growth.

Empowering Entrepreneurs: How 3S Smart Consulting Began

With this renewed perspective, Karen founded 3S Smart Consulting with a clear mission: to empower entrepreneurs and small business owners to reclaim their time and build businesses that serve their lives, not consume them. Her personal journey has shown her that with the

EXPERT IN YOU MAGAZINE

Page 33

right systems and mindset, anyone can achieve growth without sacrificing health, family, or freedom. “True success isn’t just about profits,” Karen says, “it’s about building a business that serves your life, not the other way around.”

Consulting with Heart: A People-First Approach

Karen’s approach to consulting is both holistic and deeply people-centric. She considers the interconnectedness of all elements within a business, recognizing that each change can have ripple effects throughout the organization. While her expertise lies in scaling businesses and optimizing profitability through systems and processes, her work is equally anchored in empathy and respect for the people behind the business. For Karen, consulting is about creating a lasting impact not only on operations but also on the personal lives of her clients and their employees.

EXPERT IN YOU MAGAZINE

Rather than offering a one-size-fits-all framework, Karen provides a highly personalized and hands-on experience.

Her tailored approach includes everything from working directly with CEOs to providing customized guidance for

entire teams. She ensures that each

solution is carefully crafted to meet the specific needs of her clients, addressing their unique challenges and goals. By understanding the full context of each client’s business and values, Karen is able to implement solutions that streamline operations without adding unnecessary complexity.

Page 34

The 3S Profit Optimizer Program: Scaling with Ease and Profit

The systems Karen developed through her own challenges formed the foundation of her flagship program,

the 3S Profit Optimizer. This structured approach helps entrepreneurs achieve sustainable growth through three core steps: securing clients, simplifying operations, and supercharging profitability. With a clear focus on these areas, Karen’s program gives business owners a roadmap to reach the elusive 7-figure mark. Notably, fewer than 2.35% of small businesses surpass this revenue milestone. At 3S Smart Consulting, Karen’s mission is to help her clients join this elite group while also reclaiming their time, allowing them to enjoy the freedom they originally set out to achieve. Each phase is designed to address specific areas of a business, setting up clients to scale efficiently and profitably.

Secure and Sign More Clients

Karen’s first focus is to help businesses retain loyal customers while attracting new, high-quality clients. Recognizing that satisfied clients are likely to spend more and make additional purchases, her program emphasizes processes that enhance customer experience, ensuring a strong, steady revenue stream. “63% of customers are likely to make additional purchases after a positive experience, and on average, they spend twice as much,” Karen notes.

Simplify and Systematize Operations

The second stage involves streamlining internal processes to cut costs and improve operational efficiency. On average, companies can see a cost reduction of 20, 40% by simply optimizing their workflows. By tackling these

inefficiencies, Karen helps businesses not only save money but also foster a healthier work environment that boosts employee satisfaction and retention.

Supercharge Scalability and Profits

Once the foundations are solid, Karen’s program moves into supercharging profitability. Businesses equipped with streamlined systems and an organized workflow are set up to grow without the usual headaches and bottlenecks. “When you enhance efficiency, productivity, and revenue growth can grow by as much as 40% over a three-year period with higher profitability,” she explains, underscoring how well-optimized businesses don’t just survive, they thrive.

EXPERT IN YOU MAGAZINE

Page 35

Solutions That Fit: Tailored Services for Every Stage

Karen’s tailored approach includes a variety of service options that cater to the different needs and growth stages of her clients. Services range from virtual 1:1 consulting to help CEOs reclaim control

EXPERT IN YOU MAGAZINE

of their business and time to do-it-for-you packages who want 3S Consulting to enjoy the benefits of a well-run business without the added workload and other

options such as virtual team consulting, do-it-with-you packages, and private 1-day intensives.

Through these services, 3S Smart Consulting provides not just consulting

expertise but the opportunity for business owners to reduce stress, regain control, and drive their companies toward sustainable, high-profit growth.

Building a Life-First Legacy

Karen’s commitment to helping entrepreneurs find freedom through systems and efficiency isn’t just a tagline, it’s a philosophy shaped by

her own life experiences. Her goal is to ensure her clients don’t fall into the trap of working endlessly without gaining the life and freedom they envisioned. Instead, she teaches them to build businesses that can run without them and where success includes personal fulfillment and health.

Karen’s Journey, Your Inspiration

Karen Hairston’s journey is a powerful reminder that building a successful business doesn’t require sacrificing health, happiness, or personal time. She’s walked the path from overwork and burnout to a life of balance and growth, proving that success can be both profitable and fulfilling. Her message to entrepreneurs is simple yet profound: “With the right strategies and support, you can have the growth you want and the life you deserve.”

For any business owner feeling overwhelmed or out of control, Karen’s story offers both a roadmap and a sense of hope. With experts like her in your corner, achieving sustainable success, while staying true to your life goals, becomes not just a dream, but a reality.

Contact Information

For more information about 3S Smart Consulting, visit 3SSmartConsulting.com or book a free Fast Track Strategy call at 3SSmartConsulting.biz. You can connect directly with Karen Hairston via email at hello@3SSmartConsulting.com.

Page 37

na world increasingly driven

by instant results and fast-track success, Steve Ramona epitomizes a philosophy that might seem outdated yet is more relevant than ever: the art of connection and

service. From humble beginnings rooted in family wisdom to

spearheading podcasts and TV shows that touch the hearts of thousands, Steve is on a mission to champion the “Law

of Increase”, a unique perspective on

life best exemplified by the ethos of his podcast, “Doing Business with a Servant’s

Steve Ramona’s Journey Heart” fro aa = ntre p re Nn ‘s) U ria | Steve’s journey began when he was a

young boy, eager, curious, and deeply

Ro ots to M a ste r imbued with the entrepreneurial spirit

that his father, a genuine entrepreneur N k in every sense, passed on to him. The etwo r e r entrepreneurial life was never just about money for Steve; it was a conduit for change, a means to positively impact lives, and a way to accumulate an abundance of relationships, which he

learned very early on in his family’s health club business.

Forging Connections with Heartfelt Intros

Steve’s secret weapon? The personalized introduction. Over the last 11 years, Steve’s knack for connecting the

right people has resulted in $25

million in successful deals. His unique approach involves weaving stories and genuine care into introductions, often accompanied by video explanations that make them personal and engaging. This personal touch elevates connections from mere transactions to transformational relationships, ultimately embodying his practice in real, measurable terms.

EXPERT IN YOU MAGAZINE 37.

Page 38

The Voice of Heartfelt Business

As a podcaster and TV show host, Steve uses his platform to shine a light on remarkable stories. His podcast, “Doing Business with a Servant’s Heart,” is a testament to resilience and the power of service. With an audience of over 40,000 per episode and growing, the podcast features inspiring individuals, CEOs, founders, entrepreneurs, and even celebrities, who have conquered their

His TV show, “Together We Serve,” with

a staggering 1.2 million monthly viewers, extends this mission even further, offering a stage for individuals who serve with

demons and prospered by helping others.

The Art and Challenge of Asking

Steve’s ascent wasn’t devoid of struggle. One key lesson he learned along the way was the power of asking for introductions and embracing a mindset geared towards growth and opportunity. At first, asking was Challenging, clouded by self-doubt and the specter of rejection. Yet, once he mastered the art of turning a “no” into a “next,” his income soared.

A Business Built on Service

Today, Steve’s enterprise is multifaceted, thriving on the virtues of partnership, mentorship, and community. “Doing

Business with a Servant’s Heart” has reached a milestone of over 600 recorded shows, each capturing the essence of overcoming obstacles through the act of giving. With a goal to reach 1,000 episodes, Steve’s mission is loud and clear: impact the world, one podcast at a time.

Furthermore, Steve’s creation of partnerships and joint ventures has enabled growth and positive impact beyond measure. His philosophy that success is a shared experience makes for a win-win situation for all parties involved, demonstrating that transformational relationships inevitably lead to successful transactions.

EXPERT IN YOU MAGAZINE

Page 39

Mentorship and Networking: Steve’s Secret Ingredients

Networking has an almost mystical quality in Steve’s eyes; it’s akin to planting seeds that bloom into prosperous connections. He advocates the ASLA Principle,

Ask, Shut up, Listen, and Ask again, encouraging budding networkers to bring value to everyone they meet. Through genuine interest and a willingness to offer support, Steve’s network has expanded by hundreds, turning into a labyrinth of opportunities.

His advice to newcomers is simple yet profound: Offer your expertise for free. By conducting Free Podcast Workshops and Business Mentorship Workshops monthly,

EXPERT IN YOU MAGAZINE

Steve has not only grown his network but also fostered a sense of community and empowerment.

Hope and Empowerment for the Future

Steve Ramona’s journey is an inspiring narrative of promise and hope, interwoven with lessons drawn from personal experiences, fortitude, and an unwavering commitment to serving others. It serves to remind us all that

while the path to success can be filled with challenges, overcoming them with a servant’s heart leads to triumphs far richer than numbers or accolades.

By continually supporting others, Steve embodies a message of empowered growth, one where serving, learning, and flourishing come together to create not just a career, but a legacy. His goal is over 1 Million people see the message Doing Business with a Servants Heart.

His voyage teaches us that in the grand tapestry of life and business, the art of connection is undeniably one of the most profound legacies one can leave behind. It is through genuine relationships, nurtured by empathy and care, that Steve Ramona has discovered his most significant triumphs. And in sharing his journey, he invites us all to embark on our own paths, filled with potential and promise.

Page 40

MILLION DOLLAR ACCELERATOR MASTERMIND /MENTORING

Rise to the TOP 1% in the coaching and consulting industry, Ings mals 6 to 7 figures or more.

Let’s talk about your Next-Level Strategy!

CONTACT ANN ann@annLcarden.com

& annLcarden.com

Page 2

Dear Esteemed Readers

Thank you for subscribing to

the “Expert in You” Magazine. We created this magazine for entrepreneurs, consultants, coaches, and professionals whose passion and expertise ignite the endless possibilities of growth and empowerment. As we embark on this journey together, | invite you to grab your favorite cup of coffee or tea, find your coziest reading spot, and

allow the pages of our magazine to unfold the blueprint to your unparalleled success.

Our Vision and Your Journey

“Expert in You” is more than a publication; it’s a movement dedicated to showcasing the brilliance of experts, influencers, and entrepreneurs who are not just participating in their industries but actively reshaping them. Our mission is clear: to celebrate the expertise within you, whether you're a seasoned entrepreneur, a rising influencer, or an established expert. This magazine is your stage, a platform where the titans of business, life, and career converge.

With an entrepreneurial career spanning over three decades in business, consulting, and mentorship, my journey has been a testament to the power of resilience, adaptability, and visionary leadership. These experiences have shaped my path and fueled my passion for empowering others to discover and harness their unique

expertise. “Expert in You” reflects this passion, a testament to the brilliance and potential within each of us.

A Celebration of Expertise

As we gear up for our spring edition, our pages are filled with inspiring stories, groundbreaking ideas, and exclusive insights from thought leaders who are defining the future. Our magazine celebrates achievements, insights, and the relentless pursuit of excellence. It’s about lifting others as we climb, sharing strategies, philosophies, and innovations that define success in the modern world.

| warmly invite you to join us

on this exciting journey. Let “Expert in You” be your partner in celebrating your achievements, sharing your insights, and pursuing excellence. Together, we will navigate the ever-evolving landscape of business and innovation, leading the charge toward a future where everyone can realize their fullest potential.

Thank you for your trust, your stories, and your expertise. Together, let’s make “Expert in You” a beacon for those who aspire to leave a mark on the world. This isn’t just a publication; it's a testament to the brilliance and potential within you.

Ann Carden, Publisher

Page 3

de BOO K Ann Carden

is a soeaker A N N with a heart F O R who keeps

the GOudience

YO U R engaged. Ann IS Not

J a <N EXT only ey E V E N T practical in

her presentation but also very impactful,

with steps they can . take to ensure their a J SUCCESS. | 4 would highly

@} annLcarden.com/expert recommend Ann Carden

to anyone needing a Speaker.

2 Denne Camatte

Page 4

Ann Carden is widely recognized as a leading expert in her field, holding esteemed titles as a Top Business Consultant and a Marketing and Sales Strategist. Boasting over 40 years of experience in business, marketing, sales, and management, Ann has coached and consulted with hundreds of coaches, entrepreneurs, and business owners across more than 70 industries, guiding them to achieve enhanced success.

As the Founder and CEO of A. Carden Inc. and the innovative Expert In You brand, programs, and attraction marketing

and media agency, Ann, is dedicated to helping business

professionals flourish and achieve their goals.

Her entrepreneurial journey began in 1991 when financial hardship led her to start her first business, which she successfully expanded into

the international market, pre-dating the widespread

use of the internet and

modern technology. She has established, grown, and sold five additional prosperous businesses. Today, Ann focuses her extensive expertise on strategic business growth coaching and consulting, particularly aiding other coaches, consultants, and professional entrepreneurs in launching and scaling premium,

highly profitable ventures. Her Expert In You coaching services and programs offer a distinctive and effective methodology, accelerating client business success and establishing them as expert authorities and micro- influencers within their niches.

Ann is also a three-time published author, with her latest book, “Expert In You,” achieving #1 International Bestseller status. She has been featured across major media outlets, including ABC, NBC, CW, and FOX affiliates. A sought-after speaker, Ann has delivered keynote addresses on numerous virtual and live stages. Her written works have appeared in various magazines

and online publications, and she has been a guest on hundreds of podcasts and hosts her own show, the Expert In You podcast.

Recently, Ann was honored with induction into the prestigious Who’s Who in America for Entrepreneurship and Who’s Who In America for Professional Women, recognizing her significant contributions to the field.

Throughout her career, Ann has educated, influenced, and profoundly impacted tens of thousands of entrepreneurs and businesses through her keynote speeches, workshops, seminars, programs, and digital platforms.

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Article ONE: Step Into The Expert Spotlight & Sell: High-Ilmpact Attraction Marketing

Article TWO: Nancy Erickson: The Book Professor

Article THREE:

Putting the “Wow” Back into the Client Experience: The Key to Standing Out in a Competitive Market

Article FOUR:

From Corporate Wings to Entrepreneurial Skies: My Journey to Legacy Jets

Article FIVE: Debbie Allen

Article SIX:

Magazine Design by Luxury Media Brands

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n today’s hyper-competitive

business environment, standing out

is more than having a great product

or service. It’s about strategically

positioning yourself as a top professional in your market, niche, or industry. Attraction EXPERT marketing turns your knowledge and expertise into a magnetic appeal when you increase your visibility with the people you want to attract.

Having started and built multiple businesses over the years, I’ve learned that stepping into the spotlight to

be seen and heard is the fastest

path to growth, bigger opportunities, more success, and greater impact. Being the person at the front of the room, whether on the mic or hosting workshops, seminars, and events, builds more credibility and visibility than just being another face in the crowd. Leaders lead, and experts and trailblazers stand out.

Over the past decade, | have leveraged the power of social media and built a powerful digital presence. As a result, it has opened opportunities to expand beyond my local market and build my businesses globally. In this article, we will explore the high-impact marketing strategies | use and teach my clients to use. These strategies

can help you be seen and heard as the recognized expert and authority in your niche, field, or industry, get paid premium fees for your brilliance, and scale up your business. They will work

in any industry, profession, or market.

Build Authority Through Speaking Engagements

Speaking at virtual or in-person events is a powerful way to establish authority in your industry. It puts you directly

in front of an engaged audience, ready to absorb your insights. Identify conferences and seminars that align with your expertise to find speaking opportunities. Pitch session ideas that showcase your knowledge and clearly provide value to attendees. Remember, the goal is to leave a lasting impact, so tailor your presentations to provoke thought and inspire action.

Amplify Visibility & Expand Your Influence by Creating Your Own Stage

A few of my favorite high-impact strategies for building credibility, visibility and attracting high-caliber clients and opportunities are what | call Stepping Into The Expert Spotlight. My high-impact “create your own stage” process includes podcasting (guesting or hosting), virtual events, and speaking.

Hosting a podcast, speaking virtually to OPA (other people’s audiences), live- streaming, and running virtual events allows you to control the narrative

and delve deep into topics of your expertise. When implemented correctly and with a developed system, these

Step Into The Expert Spotlight & Sell:

High-Impact Attraction Marketing

EXPERT IN YOU MAGAZINE

Page 7

strategies are predictable and consistent for client and revenue growth. This also allows you to leverage the power of speaking with scalability in less time while expanding your reach worldwide. Though speaking on live stages is influential, it’s hard to scale and doesn’t give you the same personal freedom as virtual stages. But, live speaking is a leveraged way

to reach more people and grow your business or income.

Establish Credibility with Thought Leadership and Authority Content

Credibility is earned by consistently providing value through insightful content. Thought leadership can take many forms, from in-depth blogs and articles to comprehensive white papers, case studies, and expert educational videos. The objective is to address your perfect clients’ pain points, challenges, and desires and provide solutions that aren’t readily available elsewhere. Use

EXPERT IN YOU MAGAZINE

platforms like LinkedIn to share your content, engage with peers, and further establish your authority in the field.

Harness the Power of Social Media

There has never been more opportunity in history to be seen and noticed

by people worldwide right at your fingertips and 24/7. Leveraging social media is essential for maintaining continuous engagement and building omnipresence in your industry. Platforms such as Linkedin, Twitter, Instagram, and Facebook allow you to connect with audiences globally at any time of the day, reinforcing your expert status with each post, comment, and share.

To harness the full power of social media, develop a content calendar that spans various types of interactions, from sharing thought leadership articles and insightful commentary on industry trends to engaging directly with followers

through comments and live sessions. Utilize tools like scheduling software to maintain a consistent online presence, ensuring your voice is heard 24/7.

This strategy boosts your visibility and establishes you as an accessible and responsive figure in your field. Remember, the goal is to be present where your audience spends their time and to provide value that keeps them engaged and coming back for more.

Write an Expert Book

Publishing an expert book is a milestone for many professionals. It serves as

a testament to your expertise and significantly enhances your credibility. When writing your book, focus on unique insights you can offer that are not extensively covered in your field. A well-marketed book can open new doors for speaking engagements, consulting opportunities, and more. With my Expert In You (done-for-you) packages, we can write and publish your expert book in

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as little as sixty days so you can begin generating high-quality leads and building your influence.

Gain Media Exposure and Publicity

Media exposure can catapult your reputation and broaden your reach. Craft compelling press releases highlighting your unique angle or fresh insights on trending topics. Pitch these stories to journalists and media outlets that cover your industry. Get featured in publications like this Expert In You magazine.

Building a network of media contacts can prove invaluable, offering repeated opportunities to highlight your expertise to a broader audience.

Each strategy offers a unique avenue

to project your voice and expertise into the business community, enhancing

your professional brand. By integrating speaking engagements, podcasting, virtual events, thought leadership, book writing, and media engagement into your marketing efforts, you can confidently enter the expert spotlight. Remember, the essence of attraction marketing lies in your ability to inform, inspire, and lead.

Are you ready to step into the expert spotlight and let your expertise sell for you? Let’s work together. | invite you to schedule a personalized appointment with me, Ann Carden, to explore how we can implement high-impact strategies and systems into your business to level up and scale up your visibility, credibility, and profitability. Together, let’s help you rise to the top of your niche, industry, or field. To schedule an appointment, book a call @ annicarden.com

EXPERT IN YOU MAGAZINE

Page 9

LEVEL-UP YOUR INFLUENCE

LEVEL-UP YOUR EXPERT INFLUENCE with virtual and in-person speaking engagements! Lean how to leverage speaking to grow and scale your business. Podcasts, workshops, events, and getting in front of other people’s audiences will build global visibility.

MEDIA BUILDER

STAND OUT AND BE SEEN AS THE EXPERT AND AUTHORITY IN YOUR NICHE TO ATTRACT CLIENTS, OPPORTUNITIES AND MILLIONS

In Only 2-6 months, you will have a podcast, articles, and multiple marketing assets to step into the spotlight as the expert you are!

We write YOUR EXPERT BOOK! These expert lead-generating books have

brought in multiple millions of dollars for nie clients. And we provide 20 printed copies of your book!

@) annLcarden.com/expert

BOOK NOW ann@annLcarden.com

Page 10

The Bech Professor

EXPERT IN YOU MAGAZINE

Page 11

n the dynamic world of publishing, where self-publishing and Al- generated books have opened

the floodgates wide, distinguishing meaningful literature from the masses has become an increasingly challenge. Amidst this sea of content, a beacon of excellence and dedication to the craft of book publishing shines brightly: Nancy Erickson, an

award-winning author, international speaker, and the visionary founder of two book-related businesses: The Book Professor and Stonebrook Publishing. Nancy’s journey in the publishing world is not just about creating books; it’s about crafting legacies, empowering authors, and setting unparalleled standards in the industry.

Today, we sit down with Nancy in an exclusive interview. This conversation peels back the layers of her illustrious career and reveals the motivations, challenges, and triumphs that have marked her journey. You will gain insights

into the unique services she offers, learn the importance of a white-glove approach in book writing and publishing, and discover the impact of Nancy’s work on the lives of her clients and the broader literary community.

Whether you’re an aspiring who’s author dreaming of your first book, a seasoned writer who wants to leave a lasting legacy, or simply a lover of great stories, this interview promises to enlighten, inspire, and motivate you to see the art of book creation in a whole new light.

Ann: Hi Nancy. | was drawn to you because you have an approach to book writing and publishing that | haven’t seen before. Can you explain what you do?

Nancy: I'd be happy to! | own two book-related businesses: The Book Professor and Stonebrook Publishing, an award-winning nonfiction publishing house. We work with high-net worth individuals, CEOs, business leaders,

influencers and celebrities and offer them a white-glove, very hands-on experience to write, edit, publish, market, and distribute their books worldwide.

We have a fabulous professional team

of designers, layout artists, editors, and proofreaders that create a high-impact nonfiction book, a purely professional product that will make you proud.

Ann: There are a lot of people who help people write books. What makes you different?

Nancy: Nobody else works with you from your initial idea and holds your hand through the entire process,

from your first idea to a professionally published book product that’s distributed worldwide. You can find someone to help you write your book, but they don’t have our do-it-right-the-first-time process. We lead you step-by-step through a proven process to write your book that means you won’t ever encounter writer’s block. It’s efficient and effective. But further,

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when you're finished writing, you won’t have to figure out how to publish your book because professional publishing through Stonebrook Publishing is part of the package. You'll never be faced with a sloppy self-published book that can be

an embarrassment, rather than a credit, to your name. Instead, we produce a book product that will share your vision, elevate your status, and create a lasting legacy.

In the dynamic world of publishing,

where self-publishing and Al-generated books have opened the floodgates wide, distinguishing meaningful literature from

the masses has become an increasingly challenge. Amidst this sea of content,

a beacon of excellence and dedication to the craft of book publishing shines brightly: Nancy Erickson, an award- winning author, international speaker, and the visionary founder of two book- related businesses: The Book Professor and Stonebrook Publishing. Nancy’s journey in the publishing world is not just about creating books; it’s about crafting legacies, empowering authors, and setting unparalleled standards in the industry.

Ann: Nancy, your journey in the publishing world is both inspiring and unique. Can you share what initially drew you into the field of publishing, and perhaps a bit about your early career?

Nancy: Absolutely, Ann. My entry into the publishing world was somewhat serendipitous. Initially, my career was in the high-tech industry. | was a systems engineer with IBM and later worked for Oracle Corporation. My early career was diverse, and it offered me a rich tapestry of experiences across various industries. Yet, | found myself consistently drawn to the power of written words and the art of storytelling.

Many years ago, my father became terminally ill, so | quit my tech job to be with my parents during that time. And after he passed away, | decided to go back to school to study what | loved most: writing. | earned a Master of Fine Arts degree with an emphasis in writing, and after | graduated, | quickly recognized a gap in the market: the need for a more personalized, meticulous approach to bringing books to life.

Ann: It’s fascinating how your diverse background influenced your path. What was the motivation behind starting Stonebrook Publishing? What did you want to achieve that was different from what was already out there?

Nancy: When | looked at the publishing landscape, | saw a significant shift toward self-publishing (and now Al-generated content) which, while democratizing the process, often overlooked the artistry and depth that make books truly memorable.

| founded Stonebrook Publishing with

a clear vision: to restore the essence

of book creation as a crafted service

and to focus on quality, integrity, and collaboration so we could publish high- impact nonfiction books. | wanted to

offer authors a sanctuary where their voices could be heard and their stories could be honed to perfection. | wanted to create a publishing house that not only prioritized the author’s vision but also the lasting impact of their work on readers.

EXPERT IN YOU MAGAZINE

Page 13

Essentially, Stonebrook was born out of

a desire to blend traditional publishing’s meticulousness with modern agility and innovation, ensuring that each book we publish is a testament to excellence and a treasure for its readers.

And when | discovered that most people who have an incredible message to share aren’t necessarily good writers, | founded The Book Professor and a step-by-step process that turns people who aren’t writers in to published authors. These two companies work in tandem to help our clients write, publish, market, and distribute their books worldwide.

Ann: That's a powerful vision, Nancy. It's clear that your motivation is deeply rooted in enhancing the quality and impact of published works. How did your early experiences shape the way you approach your work with authors today?

Nancy: My early experiences taught me the value of listening and the importance of empathy. In this business, understanding an author’s vision and

the message they want to convey is paramount. | learned that by truly listening to our authors and immersing myself in their world, | could help them articulate their thoughts and ideas more effectively and craft books that not only combined with our commitment to excellence, shapes how we work. We view each book as a unique journey we embark on with the author, guided by a mutual quest for

EXPERT IN YOU MAGAZINE

We distribute your book worldwide to libraries, bookstores, and online booksellers and claim your authority as a published author.

With our expert team of artists, designers, proofreaders, and copywriters, we produce your book product in hardcover, softcover, ebook, and audiobook.

Together we write, complete, and edit your book to get it ready to publish.

We get your book idea out of your head and simplify writing It with a step-by-step roadmap.

quality and impact.

Ann: Nancy, you are renowned for your comprehensive and tailored services. Could you elaborate on the range of services you offer to authors who work with you?

Nancy: Of course, Ann. We pride ourselves on offering a white-glove, end- to-end service that caters to every aspect of the book publishing process. Our approach is holistic, starting from the very inception of an idea to the moment the book reaches its readers and beyond.

First, we begin with the planning phase, where we work closely with our authors

to refine their book concept and identify

the purpose and audience for the book. We also map out the contents

of their entire book in a process | call BookMapping. We create a separate BookMap for each chapter, which is a visual representation of everything that will be in that chapter, every point they will make, every story they will tell, and every lesson they want to convey.

After that, we move into the writing phase. | work hand-in-hand with the author to write and edit their work until we have a completed manuscript. And we never encounter writer’s block because we have our BookMaps that convey everything they’re going to write.

Publishing with Stonebrook means having access to a professional team of design and production experts who handle the cover design, layout, and the physical and digital production of the book. We ensure that the final product is not only beautiful but also meets industry standards and appeals to the target market.

Finally, we support our authors through the marketing and distribution phase. This includes developing marketing strategies, creating promotional materials, and securing distribution channels to ensure the book reaches a worldwide audience.

Ann: That’s quite comprehensive. It sounds like between The Book Professor and Stonebrook Publishing, you really do cover every base. How do you ensure that these services are tailored to each author’s unique needs and goals?

Nancy: Personalization is at the core of everything we do. We recognize

that each author and book project is unique, with its own set of challenges and objectives. Our process begins with a deep-dive consultation to fully understand the author’s vision, goals, and expectations. From there, we craft a customized plan that aligns with their specific needs, whether they’re first- time authors looking to make an impact or seasoned professionals aiming to broaden their reach. Our team is flexible and responsive, adapting our strategies

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and services as the project evolves to ensure the best possible outcome for the book and the author.

Ann: It’s clear that you not only provide a wide range of services but also deeply value the individual needs of each author. Your commitment to personalized, high- quality service truly sets you apart in the publishing industry. Nancy, in an industry as competitive as publishing, standing out is crucial. What would you say is your unique value proposition that attracts authors to choose you over others?

Nancy: The publishing industry is indeed crowded, and there are many charlatans who are more than willing to take your money. We distinguishes ourselves through a few key pillars: our white-glove service, the quality of our output, and our tailored approach. Each of these elements is woven into the fabric of our operations and reflects our commitment to not just meeting,but exceeding, the expectations of our authors.

Our white-glove service encapsulates the bespoke, hands-on support we offer throughout the writing and publishing process. From the initial concept to

the post-publication phase, we’re with our authors every step of the way. This level of service ensures that authors

feel supported, understood, and valued, which is something they often miss in the broader publishing market.

And we are unwavering in our commitment to quality. Whether it’s writing, editing, design, or production, we hold each book to the highest standards. Our team comprises industry veterans who bring a wealth of experience

and a keen eye for what makes a

book successful, both critically and commercially.

Anni: It’s clear that Stonebrook Publishing offers an unparalleled publishing experience. How do these values translate into the success of your authors’ books?

Nancy: Our approach not only attracts authors to work with us but also plays

a crucial role in the success of their books. By focusing on personalized support, quality, and a tailored approach, we’re able to produce books that not only achieve commercial success but also make a meaningful impact on

their intended audience. Our authors frequently report back that their

books have opened new doors for

them, whether in the form of speaking engagements, professional opportunities, or a strengthened brand presence. In essence, our approach ensures that each book is a credit to the author’s name and a valuable addition to their legacy.

Ann: What are some of the most common expectations your clients have, and how do you manage to meet or exceed them?

Nancy: Authors come to us with a variety of expectations, Ann, but at their core, they’re looking for a partner who can bring their vision to life while ensuring a smooth, enriching publishing journey. They expect a level of service that’s not just transactional but deeply personal and professional. They want their book to be a meaningful addition to their legacy, and they rely on us to make that happen.

To meet these expectations, we focus on three key areas: communication, expertise, and a commitment to excellence. Our clients value our

transparent communication throughout the publishing process, keeping them informed and involved at every stage. They appreciate our expertise, not just in publishing, but in understanding their needs and goals, ensuring their book aligns with their broader personal and professional objectives.

Moreover, our commitment to excellence in every facet of our work, from meticulous editing and proofreading

to our marketing strategies, ensures that the final product not only meets

but exceeds their expectations. This comprehensive approach has been instrumental in not just meeting our clients’ expectations but often surpassing them.

Ann: Can you share some specific experiences or feedback you’ve

received from clients that highlight how Stonebrook Publishing has impacted their journey?

Nancy: Absolutely. One of the most rewarding aspects of our work is the feedback we receive from our authors. For instance, one author shared

that before coming to us, they felt overwhelmed by the publishing process. They appreciated our ability to demystify publishing, providing clear guidance and support that transformed what seemed like a daunting task into an achievable and enjoyable journey. This author’s book went on to significantly elevate their

EXPERT IN YOU MAGAZINE

Page 15

professional profile, which was beyond what they had imagined possible.

Amn: It’s clear that the relationship between you and your authors goes beyond the traditional publisher-author dynamic. It’s more of a partnership

that fosters growth, confidence, and success. Nancy, your dedication to your clients’ success and satisfaction is truly remarkable.

Nancy: Our key to ensuring alignment is continuous communication and collaboration with our authors. We hold regular meetings to discuss progress, address any concerns, and make adjustments as needed. Our authors

are integral to each decision we make, ensuring the book that we are creating together truly reflects their vision and achieves their goals. This collaborative approach is what makes the journey with us not just a service, but a partnership.

EXPERT IN YOU MAGAZINE

Anni: As we look to the future, the publishing industry continues to evolve at a rapid pace. Based on your extensive experience and success, how do you see the future of publishing, and what advice

do you have for authors to stay ahead of the curve?

Nancy: The future of publishing is both exciting and challenging, Ann. Technology is reshaping how we create, distribute, and consume content. Digital platforms are becoming increasingly significant, and the rise of audiobooks and eBooks continues to change reading habits. However, amidst these changes, the core value of publishing remains the same: to share knowledge, stories, and insights that engage, educate, and entertain.

One major trend | see is the growing importance of niche markets and specialized content. Readers are looking for books that speak directly

to their interests and needs, offering opportunities for authors to connect with

their audience on a deeper level.

Another trend is the emphasis on multi-platform presence. It’s not enough to publish a book; authors need to engage with their audience across various channels, including social media, podcasts, and online platforms. This multi-dimensional approach helps build a community around their work, enhancing visibility and impact.

To thrive in this changing landscape, authors should focus on authenticity and quality. Authenticity in sharing your unique voice and perspective will always resonate with readers and set you apart in a crowded market. Quality, in terms of content and presentation, remains paramount, as it reflects your professionalism and respect for your audience.

Further, embracing technology and

leveraging new platforms for promotion and engagement can significantly amplify

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your reach. However, amidst these advancements, never lose sight of the fundamental reason for publishing your book, to share something valuable and make a lasting impact.

Finally, staying informed about industry trends and being adaptable to change are crucial. The future belongs to those who are not only forward-thinking but also flexible enough to evolve with the industry.

Amn: This conversation has been incredibly enlightening. Before we conclude, do you have any final thoughts

for our readers, especially those considering taking the next step in their publishing journey?

Nancy: To all the aspiring authors and thought leaders out there, remember that your story, your knowledge, and your insights have the power to inspire

change, educate minds, and touch hearts. If you’re on the fence about taking that next step, know that there’s never been a better time to share your voice with the world.

We are more than just your publisher; we’re your partner in this journey. Our dedication to excellence, combined

with a personalized and comprehensive approach, ensures that your book not only sees the light of day but shines brightly in the hearts and minds of your readers. We understand the challenges and uncertainties that come with writing and publishing a book, but we also know the incredible rewards that await on the other side.

If you’re ready to turn your vision into reality and make a lasting impact, we invite you to reach out. Let’s discuss how we can bring your book to life, together.

Ann: Thank you for sharing your passion and insights with us today. For those inspired to learn more or to start their publishing journey, where can they find more information?

Nancy: They can visit our website

at www.thebookprofessor.com

or reach out directly via email at nancy@thebookprofessor.com | offer consultations to understand your vision and discuss how we can support your publishing goals. Whether you’re at

the idea stage or have a complete manuscript, we’re here to help make your dream a reality.

Ann: That's a wrap on our insightful conversation with Nancy Erickson. For anyone looking to leave a mark on the world through their words, Nancy and her team are ready to guide you every step of the way. Thank you, Nancy, for your time and wisdom.

Visit: www.thebookprofessor.com Email: nancy@thebookprofessor.com

EXPERT IN YOU MAGAZINE

Page 17

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CONTACT EXPERT @ acarden.com

ann@annLcarden.com

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ad ' ta4tasi*

Putting the "Wow’ Back

into the Client Experience: The Key to Standing Out ina Competitive Market

18. i EXPERT IN YOU MAGAZINE

Page 19

n today’s fiercely competitive marketplace, attracting and retaining top-tier clients goes beyond offering excellent service or competitive pricing. The real differentiator is the ability to provide a unique and memorable client experience. Modern clients seek more than just transactions; they crave engaging experiences tailored to their high expectations and personal preferences.

This is proven by the feeling you get when a real person speaks to you on the phone at a business rather than the automated number-pushing. Don’t you get frustrated because something so basic is no longer a standard; but replaced by technology? Imagine how something so simple and ordinary could set your business apart from the

EXPERT IN YOU on

competition. In this article, | am going to talk about the “Wow” in customer experience.

From my early years managing luxury departments in premium stores, ranging from high-end furs to designer apparel, cosmetics, and fragrances, | learned the art of catering to the affluent. My retail management experience taught me

the importance of creating an elevated shopping environment, where serving champagne and hors d’oeuvres as customers shopped was a common part of the luxury experience.

These principles carried over into my entrepreneurial ventures. | opted to focus on the upper echelons of the market rather than competing at lower tiers. This strategic choice has not only

differentiated my businesses but has also proven highly profitable.

The Power of Personal and High-Touch

In the realm of service, high-touch

and personalization is key. Each client interaction presents an opportunity

to demonstrate that you understand and value your clients’ preferences and needs. Personal touches, such as sending customized gifts for birthdays or special occasions, shows that they are remembered and appreciated

on a personal level. For example, sending a new client a gift when they choose to do business with you. These gestures make the client feel seen and valued, strengthening the emotional connection and loyalty to your brand.

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Going the extra mile and quick access or response are simple ways to do business that are no longer the standard, but the exception.

It is my practice to have fast responses and devote the time and patience needed with each client to help them get results. | genuinely care as much about their results as they do, and

it is important to me to give high- touch support and guidance. | always want them to feel like investing in my services was a smart and excellent

i decision. | strive to build valuable relationships with clients that will last.

Introducing Wow Boxes: Delight in Every Detail

The “Wow Box” concept was inspired by one of the most brilliant marketers

on the planet, Dan Kennedy, and

from my experiences at management training events that felt more like magical gatherings than business meetings. Attendees enjoyed 5-star accommodations, private yacht dinners, and received gift boxes filled with high-end cosmetics and fragrances worth hundreds of dollars. This concept has been adapted into my “Wow Box,” designed to surprise and delight. These curated boxes contain my bestselling books, a branded mug and journal, specialty items, gourmet snacks, or other luxury gifts. The key lies in the presentation and personalization, transforming the unboxing into a memorable event.

Exclusive Retreats: Blending Business with Pleasure

Offering exclusive retreats is a

sophisticated strategy to deepen relationships with key clients. These aren’t just luxurious getaways; they are carefully crafted experiences designed to blend relaxation with engaging business development opportunities.

| host these retreats at an elegant mansion where clients are treated

to a 5-star, all-inclusive experience.

Over a few days, a small group of,,,, s entrepreneurs and clients engage in = both structured business sessions and

leisure activities designed to refresh

and inspire.

We enhance these retreats with unique experiences. Limo rides to embark on a sunrise hot air balloon ride followed by a champagne breakfast, providing breathtaking views and a sense of adventure. In past retreats, we have taken guided horseback trail rides

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through beautiful landscapes and ziplined over scenic countryside. These activities not only foster relaxation

but also encourage bonding and the exchange of ideas among attendees.

Each retreat also includes personalized touches such as the most exquisite meals prepared by a private chef

and professional photo sessions for brand enhancement. This combination of luxury, personal attention, and professional growth ensures that each retreat is an unforgettable experience that strengthens client relationships and enhances loyalty to your brand.

Expectations of High-Caliber Clients Clients who demand the best are often

those who provide the most significant long-term value to a business. They

expect exclusivity, precision, and a level of service that goes beyond

the norm. These clients appreciate bespoke solutions and experiences that are thoughtfully designed to meet their specific desires and needs. Meeting these expectations is not just about providing excellent service; it’s about creating an ongoing, evolving relationship that offers continual value and engagement.

In a business landscape where clients have endless options, it is crucial

to stand out through a superior, memorable client experience. Implementing creative, personalized “wow” factors not only satisfies clients but also builds a strong, enduring brand reputation. As businesses strive to not only meet but exceed client

expectations, the focus must always be on innovation, personalization, and genuine care in every interaction.

If you would like 3-10x revenue

growth in your professional coaching, consulting, or expert business by building a premium high-end business, book a call with me and let’s talk about the right strategies and program for you to reach your goals. Whether it’s working with me privately, attending one of my luxury mansion retreats,

or joining my Expert In You $1M Accelerator Mastermind/Mentoring program, | can help you take your business to new heights! Book a Million-Dollar Breakthrough Strategy Call @ acarden. com

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Diane@ctplanner.com | www. TheCruiseandTravelPlanner.com | 636-272-7245

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Tae. “ated gb

Cruise & Travel

Purning travel dreams into reality peace anne

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M By Paul Woodford

From Corporate Wings to Entrepreneurial Skies: My Journey to Legacy Jets

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©? Cc on 1. organization identification CIMPacG managements opportunity Pigieck assessment COs

JZ breabmen na ~jq surabegy research assessment plan resources

or years, my life was the epitome to the power of change, passion, and in a loop, performing the same tasks

of a professional pilot, cruising persistence. repeatedly, with no end. It was during

through the skies for a steady this conversation that Lea said something

paycheck, adhering to the | vividly remember one turning point that that would change the course of my life.

predictability of the job. While came during a flight in China. | was on She told me, “Come home and start a

comfortable and prestigious, this yet another routine flight as an airline business.” She reminded me of our digital existence left me yearning for more, a captain, the kind | had done countless marketing venture, which we had started desire to explore not just the skies but times before. That evening, bored of together, but she also knew that my true

my own potential beyond the cockpit of a the monotony of the job, waiting for the passion lay in aviation. corporate jet or airliner. My journey from last flight of the day, and reflecting on the routine of corporate America to the the monotonous cycle my career had Lea’s encouragement was the catalyst

helm of my own private jet management become, | called my then-fiancé, Lea. | needed. Her belief in me and her company, Legacy Jets, is a testament | confessed to her how | felt trapped readiness to embark on this new

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Transitioning from an employee pilot to an entrepreneur was fraught with challenges. Stepping away from the security of a regularincome to dive into the uncertain world of business ownership was daunting.

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Today, Legacy Jets eT a | successful private jet mana fement and charter company; it’s a realization of a shared dream between Lea and me.

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Lea's encouragement was the catalyst | needed.

journey together gave me the strength to consider a path | had never dared. She saw the potential for something greater, a way to merge my passion for aviation with our entrepreneurial spirit. That moment | marked the beginning

of my new career as an aviation entrepreneur, a dream that would take us beyond the digital realm of our media business and back into the skies.

Transitioning from an employee pilot to an entrepreneur was fraught with challenges. Stepping away from the security of a regular income to dive into the uncertain world of business ownership was daunting. The journey required a leap of faith and a complete overhaul of my identity. | had to shift from being someone who simply followed flight plans to someone who charted unknown territories in business.

My first attempt got off to a strong start but after five years of business success and failed partnerships | realized | needed to build a new and stronger business without the burden of outside investors or partners. Armed with

the business experience, operational knowledge, and the funds | needed to go entirely on my own Lea and |, now married, worked on the plan to kickstart Legacy Jets.

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Financing Legacy Jets required a combination of faith, commitment, and cash to get the company off the ground. It was a testament to our commitment, risking everything on a dream we thought could take flight. Building a clientele

from scratch tested our resilience. We leveraged every contact we had. At the same time, our background in digital marketing became an unexpected asset, helping us to promote our new venture in ways traditional aviation companies still needed to explore.

Today, Legacy Jets is not just a successful private jet management and charter company; it’s a realization of a shared dream between Lea and me. It represents what happens when passion meets perseverance. Our company offers an unparalleled flying experience, where each client’s journey is as unique as their destination. From bespoke in- flight services to the flexibility of flight schedules, we ensure that every aspect of our service is tailored to meet our clients’ needs.

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Reflecting on this journey, | realize that Legacy Jets is more than the sum of its flights; it’s a story of transformation and partnerships. Leaving the predictability of corporate and airline flying to start my own company was a leap into the unknown, but Lea’s encouragement and our mutual dream guided this journey. To anyone contemplating a similar leap, remember that the path to fulfilling your dreams is not a solo flight. With the

right co-pilot and a shared vision, even the sky isn’t the limit.

Starting Legacy Jets was not just about finding a new career path but about pursuing a passion and creating a legacy that Lea and | could be proud of. It stands as a beacon to others in corporate roles, a testament that it’s possible to chart a course to new horizons with courage, support, and a willingness to dream big.

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Ann: Welcome, please tell us how you got started in business and how you ended up a highly paid expert.

Debbie: in my 20s, | ran my family business which included a car rental and storage business. That taught me a ton

about running a business at an early age.

After leaving the family business | went out on my own at age 30 by purchasing a women’s clothing store, even though

| didn’t know anything about retail and | had to get a bank loan to buy a business that actually lost money for six years.

At that time, a married woman trying

to get a business loan by herself was a rarity, but | got the loan and ignored the ‘Dream Stealers’ who told me | couldn’t be successful at it. Within a couple of years | took that fledgling retail business from $100K to 2.5 million a year and multiple retail stores.

After selling my retail stores years later | started a paid professional speaking

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business out of my passion to help other small business owners succeed in the industry.

Ann: How did you get started as a professional speaker?

Debbie: First of all, | never knew that the business of speaking was actually

a business hen | started on my journey. Yet my mission started what back when

| purchased my first retail clothing store. Back then | found help from business mentors who took me under their wing and allowed me to fly along with them. This amazing group of successful retailers was called Fashion Alliance. They met once a month in the e Chicago area

to share their best marketing tips and fashion finds. | was so honored to be invited into this group having so little experience in retail at the time. Yet they invited me to join them and | felt like | had been handed a huge gift. This group shared everything with me and allowed me to fly and grow along with them.

When | sold my last clothing store | realized that becoming a business mentor would be my next chapter due

to the success | had working with my own mentors. With this in mind | went to a big trade show in Las Vegas. While | was there, | noticed people were coming and buying, but no one was helping them learn to be successful. My sales rep introduced me to the man who ran the big trade show, and he invited me to do a seminar and share my story of fast business growth in the business. At my very first speaking engagement and | had standing room only. And this was the day | launched my speaking career, build it and they will come!

| stayed in the paid professional speaking business full time for about 10 years and had become one of the highest paid women speakers in the world (the top 3% of paid speaking income).

Yet during the 2008 financial crisis paid professional speaking opportunities dried

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up and my business crashed and burned along with it. This proves the fact that

no matter where you're at in your level of success, if something else falls out underneath you that is outside of your control, your business can be at risk.

The biggest business lesson | learned at that time was that you can’t be a one trick pony. You can’t count on just one income stream, or just one large client to keep your business running and that a national crisis could take you down. Yet you can create multiple income streams and learn new skills that will save your business.

My career reinvention became apparently clear when | started watching other speakers who were using the skill of speaking to sell, which is a completely different skillset than what | had known from paid professional speaking.

Once realizing this was my next opportunity, | hired some of the best coaches to teach me the skill of speaking to sell. That skill transformed my speaking career again. And once | mastered it,

| was back on top of my game again calling myself an Expert Who Speaks Professionally.

I started speaking at other people’s events where | would waive my speaking fee for an opportunity to sell. It was

a completely different way of doing business therefore the fist thing | had to learn was to leave my ego at the door and remain open to a new way to do business. This is when | started created my own stage by hosting my own live events.

For over 15 years | hosted live events including my signature event called ‘Highly Paid Expert Workshop’ where | taught attendees my life’s work as an expert. People wanted to know how | built a speaking business, how to use their expertise and the skill of speaking to make an offer. At my own events | signed up clients who wanted to learn from

my years of experience and expertise and was making multiple-six-figures in a weekend by putting just 100 people or less in the room.

Ann: How did you fill those seats all the time?

Debbie: The hardest thing to do when hosting your own events is to put butts in seats. | realized that to fill them, | had to speak at four or five smaller events and give away sponsored tickets to my event to fill seats with new prospects. Many

of those who showed for free, invested $5K to $20K in my personal mentoring programs.

| believe this model speaks to the

true spirit of entrepreneurialism - you learn how to master a skill or body

of knowledge, claim your expertise, systemize your process, then sell and transfer your knowledge on to others.

Ann: Who's your main clientele? Is it other speakers? Or is it people wanting to get into paid speaking?

Debbie: My ideal client is someone who what's to help others as a coach and/ or speaker. Someone who wants to share their knowledge and expertise to create

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multiple streams of income. And their ultimate goal is to become a Highly Paid Expert. They want to learn from someone who has been there and done that and has a proven system that can be taught to others.

What’s unique about my expertise is that I’ve been an entrepreneur my entire life (starting at age 19 with my first business). I’ve never even applied for a job in my life.

What helped me become so successful in the speaking business was that | had an entrepreneurial mindset. | ran my speaking business as a full time career from the start, achieved my goals, and reinvented myself as needed many times along the way.

An entrepreneur realizes the power

of focusing on one thing and getting successful at it, really getting it all dialed in, and then creating multiple income streams around their expertise.

Not everybody should be an entrepreneur

or an expert. It’s not for everyone. Those who want to stay in their comfort zone are not an ideal fit. Because as an expert

and entrepreneur, you need to continually grow, change, reinvent and keep learning.

But, if they’re reading this article right now it’s because you are ready to become one of the top percentage of people who want to become a Highly Paid Experts and are willing to stay the course no matter what happens as you overcome obstacles to get there.

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Market Positionin Business Growth

The World's #1 Authority

to Accelerate Increased Sales

on Expert Positioning

Professional Speaker & Business Consultant For Speaker, Coaches, Influencers & Experts

Learn More At DebbieAllen.com

Ann: What are some of the topics that you speak on?

Debbie: The main topic | speak on is how to successfully position yourself as the go-to expert in your niche market, | call this ‘Expert Positioning’. | also speak on the topic of ‘Speaking to Sell’ both

on stage and online. And recently |

have been speaking on entrepreneurial mindset because | find that if your subconscious mind is not clearly aligned with your goals, you won't be able to achieve the level of success you truly deserve. Experts especially need to be on top of their game mentally to be able to successfully see their own value and sell their expertise to others.

Ann: What are some ways people can position themselves as an expert? | know that you have five steps, do you want to explain that?

Debbie: To become an expert you’ve got to start with your personal brand and get your expert business foundation on solid ground before you launch. | believe that this is often the most challenging thing that most people struggle with when starting an expert business. You marketing message, ideal target market and unique positioning must be on target from the start.

You can’t just jump into the expert business and start chasing down clients. Yet when you take the time to effectively position your expertise, coaching programs, speaking topics, etc. you’ve can begin to build a solid foundation.

Pick a path, become known for something and remain consistent

with your brand messaging. Having a clear niche will open up more doors of opportunity for you from the start. That’s when you can begin moving from a generalist to a true expert.

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The first stage is to build your expert foundation. Plan to give yourself a

few months to develop your expert foundation, personal brand and website. As you develop your website messaging you should uncover the benefits and outcomes of what you deliver. This needs to become crystal clear to your prospects to begin manifesting paid clients and more income consistently.

The second stage in building your expertise is to create an online marketing strategy that will dominate your niche and start attracting your most ideal target market.

The third stage is mastering what | call ‘Educate to Sell’. This is when you learn

The Expert of Experts

how to effectively and consistently market and sell yourself and your offers. This skill of speaking and selling must be able to translate from stage, online and phone.

Stage four is when you have built multiple income streams around your expertise and your offers. Expert income streams can include personal coaching programs, online courses, client VIP days, memberships, mastermind groups and much more.

Stage five is when you can call yourself a highly paid expert. Your income streams are consistently flowing to you. And you also have a solid business plan to sell those income streams. At this stage you are getting ideal clients who get real, lasting results and make great case studies to continue to sell others into your programs. You begin to easily manifest more opportunities versus chasing or pushing to make things happen.

| believe that all of these expert stages require a level of constant energy, but when you reach that top level, you’ve gain enough momentum to be able to “let your foot off the gas a little bit” since you have earned the recognition.

Ann: How did you make that transition to dominating the online market, and was it a struggle?

Debbie: at my live events | was consistently selling multiple-six-figures in a weekend. I’d been doing live events for fifteen years, therefore | had that process all dialed in.

During the pandemic | had to cancel all of my live events and go completely online. This wasn’t easy at first. | had been hosting some online webinars,

but they weren’t consistent. So when | realized | had to do this full-time, | jumped into getting a lot of joint venture partners at first, interviewing them so they were promoting me, and | was promoting them. We did online master classes with a group of expert partners and that created the momentum to start building a larger online following.

Then | started selling more people into group mentoring versus one-on-one. During that time | also creating more online courses. | find that it’s not as easy to close high-ticket offers online from a webinar. Therefore it requires a different strategy than selling from live events. Although if you keep showing up as an online expert and build trust from your listeners, the money will follow.

Ann: What are some of your online courses?

Debbie: | teach five main programs online throughout the year including my Highly Paid Expert Workshop which | now teach only online. | also teach my Paid Speaker Marketing Machine group program online once a year. And my Speaker Sales Online Mastery program where i share my step-by-step blueprint and personal group support to help experts launch and sell their programs online.

The live events | host now are smaller speciality events including my VIP Speaker Sales Training which is a two day event where each speaker presents live and gets slide by slide feedback from me as they learn how to speak and sell on stage and their own events. And my newest specialty event is called Speaker Demo Event that | host along

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with a media expert. Speakers come to

this event to create their speaker demo and media interview videos so that they have marketing videos to be able to get booked to speak.

Ann: |s there anything else you would like to share before we close?

Debbie: When you’re teaching people to become highly paid experts, it’s much more than simply a business or a lifestyle. It’s really about creating a legacy beyond yourself. As experts we can create that perfect balance of doing what we love, making great income and creating an impact on the world.

It doesn’t get any better than that! This is what you’ve been put on this earth to do >, to leave a lasting legacy as an expert, while creating a financially free lifestyle business on your own terms.

About Debbie Allen

Debbie Allen is the World’s #1 Authority on Expert Positioning. She is an internationally recognized business growth and market positioning expert. She has been a professional speaker and business mentor for over 25 years and presented before thousands of people in 28 countries. She is also the bestselling author of 10 books, including The Highly Paid Expert and Expert Positioning. She mentors clients from around the globe who want to position themselves for f

more influence and credibility to highly monetize from their expertise.

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re you an accountant who dreams of a more

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Email Paul: paul@paulroy.ca

“a ©s3© Thursday

Tuesday Wednesday v Friday

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fn : MILLION DOLLAR ACCELERATOR MASTERMIND /MENTORING

Rise to the TOP 1% in the coaching and consulting industry, making multiple 6 to 7 figures or more.

Let’s talk about your Next-Level Strategy!

ann@annLcarden.com

e) ann \Lcarden.com