Episode 215 – 6 Ways to Get Positioned in the Market as an Expert & Go From Invisible to Influential

Ann Carden introduces the concept of the buyer’s journey and its importance in marketing and sales. She discusses techniques for building credibility through trust and expert positioning, including authoring a book and engaging in public speaking. Ann explores the impact of media features and podcasting as tools for establishing authority. She also covers the benefits of virtual events for audience engagement and shares strategies for crafting influential content. The episode wraps up with a summary, a call to action, and an invitation to an upcoming webinar.

*Writing a relevant expert book can significantly boost your credibility and attract higher-paying clients.
*Speaking engagements, whether virtual or in-person, establish you as an authority and can lead to premium client acquisitions.
*Consistent, impactful content that showcases your unique insights can effectively move potential clients down the buyer’s journey and enhance your market visibility.