In this high-impact episode of Expert In You, Ann Carden tackles one of the biggest mistakes consultants and service-based entrepreneurs are making today: moving downmarket in response to AI, competition, and economic pressure.
While many are lowering prices and chasing volume, Ann explains why this strategy leads straight into the competition trap and how going upmarket is the real path to profitability, differentiation, and long-term growth.
If you want to future-proof your business in an AI-driven world, this episode will challenge your thinking and show you a smarter way forward.
🚀 In This Episode, You’ll Discover:

• Why lowering your prices can damage your brand and profitability
• How AI is widening the gap between commodity services and premium expertise
• The key to attracting high-end clients who value results—not discounts
• How to reposition your services to stand out in a crowded market
• Why “working higher” beats working harder every time