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In this inspiring episode of Expert In You, host Ann Carden sits down with Natalia Zacharin, founder and CEO of Zacharin Consulting to explore her remarkable journey from earning $7 an hour as a single mom to building an Inc. 5000-recognized fractional CFO firm.
Natalia shares the real story behind her success – the setbacks, self-doubt, market shifts, and hard-earned lessons that shaped her into an award-winning entrepreneur and business leader.
This conversation goes beyond accounting and finance to reveal what it truly takes to build a resilient, scalable business in a constantly changing market.
In This Episode, You’ll Learn:
- How Natalia built and scaled a successful fractional CFO firm from the ground up
- The mindset shifts that helped her overcome adversity and self-doubt
- Why sales, networking, and strategic partnerships are critical to growth
- How to navigate economic uncertainty and changing markets
- The importance of multiple revenue streams and business resilience
Whether you’re a consultant, service-based entrepreneur, founder, or aspiring business owner, this episode delivers practical insights and inspiration for building a profitable business that can withstand challenges and continue growing.
🎧 Tune in now to discover how resilience, strategy, and determination can turn obstacles into opportunities – and create extraordinary business success.
Key Moments:
05:26 Inspired to Start a Business
06:48 Starting a business journey
11:04 Dealing with early career doubts
15:25 Dealing with business ups and downs
17:40 Building multiple income streams
20:45 Doing Your Own Sales
23:02 Joining a mastermind group
28:11 Creative problem-solving and learning
31:21 Delegating sales to an agency
33:34 Updating ad strategy with new agency
37:58 Challenges in Business Growth
40:35 Training new hires and challenges
About the guest :
Natalia Zacharin is the Founder of Zacharin Consulting, an award-winning accounting firm and Inc. 5000 honoree. She partners with founders of service businesses generating between $1 million and $30 million in annual revenue. Natalia specializes in elite fractional CFO services and strategic financial planning. She brings unmatched perspective to her advisory work, having personally scaled her own firm from a solo operation born out of poverty to a $3 million powerhouse in just six years.
Her core philosophy is simple: profit does not equal cash, and more sales will never fix broken systems. Natalia empowers entrepreneurs to use their financials as a forward-facing GPS rather than a backward looking historical report. By helping leaders identify silent cash leaks, optimize pricing models, and forecast decisions six months in advance, she turns chaotic growth into sustainable profitability. Her proven frameworks build resilient companies that operate independently and ultimately become highly sellable assets.
How to connect Natalia:
LinkedIn: https://www.linkedin.com/in/growyourbottomline/
Website: https://zacharinconsulting.com/