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What happens when technology is designed to solve real-world problems instead of simply chasing the latest trends?
In this episode of Expert In You, host Ann Carden welcomes Latha Kumar, Founder and CEO of Zamorin Solutions, a custom software company dedicated to building innovative solutions that improve communities and help businesses grow. Inspired by a personal experience, Latha developed Park Zap, a platform designed to make playgrounds safer while helping parks and recreation organizations streamline inspections and maintenance.

Latha also shares how artificial intelligence is reshaping software development, why customer relationships remain a competitive advantage in the AI era, and how entrepreneurs can use technology to create meaningful impact while scaling their businesses.

Key Learnings:

  • How a personal mission led to creating software that improves playground safety
  • Why custom software solves problems that off-the-shelf solutions can’t
  • How AI is changing software development and business operations
  • Why human relationships still matter in an increasingly AI-driven world
  • Customer-first strategies for building long-term business growth
  • Lessons on scaling a technology company while staying true to your mission

Key Moments:
04:19 Starting a playground safety business
06:24 Learning the playground industry basics
12:17 What sets us apart
14:09 Rise of human customer service
19:37 Working with government and private clients
20:30 Setting a revenue floor
26:26 Dealing with difficult clients
27:05 Addressing positioning and sales issues
31:42 The early days as a business coach
35:21 Passion for helping clients succeed
37:07 Growth through word of mouth
42:31 Book an elevation strategy call

Whether you’re an entrepreneur, business leader, or technology professional, this episode offers valuable insights into using innovation, AI, and customer-focused thinking to build solutions that create lasting impact.

🎧 Tune in now to discover how purpose-driven software, AI, and authentic customer relationships can fuel sustainable business growth.
About the guest:
Latha Kumar is the CEO of Zamorins Solutions Inc., leading custom software projects, AI automation, and products like ParkZapp. With 30+ years of experience, she blends engineering, finance, project management, and community leadership to deliver meaningful impact.

How to connect Latha:
Company Website : https://www.zamorinstech.com
LinkedIn Profile : https://www.linkedin.com/in/latha-kumar/
Facebook Profile : https://www.facebook.com/latha.kumar.321148