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Welcome back to the Expert In You Podcast! In this episode, host Ann Carden sits down with renowned speaker, advisor, and strategist Laurie-Ann Murabito for a deep dive into the art and business of public speaking. Laurie-Ann shares her journey from the corporate HR world to becoming an in-demand speaker and unveils the secrets behind her “In Demand Signature Speech” methodology. If you’ve ever wondered how to capture an audience’s attention, leverage speaking for business growth, or find the right stages – both virtual and in-person – this episode is packed with actionable strategies and real-life stories. Plus, you’ll hear practical tips on seeding your offers, monetizing every opportunity, and why associations and virtual platforms might just be your golden ticket.
Key Moments:
03:42 From HR to Public Speaking
08:06 Hybrid Events: In-Person and Virtual
12:16 “Warm Market Networking Strategy”
14:43 Speaking for Business Growth
17:46 Seeding Audience Engagement Strategy
19:44 “Strategically Overcome Objections with Stories”
24:24 “Crafting a Converting Speech”
27:13 “Comedic Keynote Mishap”
30:46 Shift Focus to Others
33:13 Define Your Speaking Style
About the guest :
Laurie-Ann Murabito, Speaking & Visibility Coach, reformed painfully shy gal who accidentally became a professional speaker. She collaborates with coaches and consultants to craft and deliver engaging presentations that establish credibility, attract ideal clients, and monetize their expertise. She combines her years as an award-winning professional speaker, executive leadership coach and her obsession with neuroscience. Laurie-Ann is the best-selling author of Rethink Leadership and Rethink Your Leadership and the host of a Top 1% podcast Be In Demand. A few of her clients are Johnson & Johnson, American Cancer Society, Bay State Wealth and Bali Mastermind by Sabrina Philipp. To learn more, visit her website at SpeakAndStandOut.com