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In this high-impact episode of Expert In You, host Ann Carden is joined by Adam Torres, co-founder of Mission Matters Media and best-selling author of One Billion Podcast, to break down why right now is the most powerful time in history to launch a podcast – and how to do it the smart way.
Adam shares his journey from recording raw, unedited conversations on a cell phone to launching 250+ podcasts and building a thriving media ecosystem. Together, Ann and Adam unpack what most people get wrong about podcasting and what actually drives growth, monetization, and long-term success.
🎙️ In This Episode, You’ll Learn:

  • Why podcasting is still wide open (and why most people hesitate too long)
  • The “Goldilocks Zone” of podcasting – how to avoid quitting too soon or burning out
  • Real podcast monetization strategies: guests, partnerships, branding, and media leverage
  • How podcasting compares to platforms like YouTube for authority and influence
  • How to use your podcast to build community, credibility, and generational wealth

If you’re an expert, entrepreneur, coach, or consultant looking to turn your knowledge into influence and income, this episode gives you a clear, realistic roadmap to podcasting success – without hype or fluff.
🎧 Tune in now to learn how to launch, grow, and monetize a podcast that actually works for your business – and unlock the expert in you.
Key Moments:
01:11 Organic Marketing’s Future in 2026
05:18 “Dynamic Ads Revolutionize Podcast Revenue”
08:59 “Starting Without Perfection”
11:52 “Knowing Your Purpose and Legacy”
12:58 “Goals, Sacrifice, and Longevity”
16:53 Mission Matters Podcast Network Insight
21:12 “No Time, No Podcast”
24:26 “Podcasting Value and Monetization”
28:05 “Ask More, Ask Right”
30:18 Comedian’s Life on the Road
34:57 “You Are Your Unique Value”
About the guest :
Adam Torres is Host of the Mission Matters series of shows, ranked in the top 2.5% out of 3,475,915 podcasts globally.” As Co-Founder of Mission Matters, a media, branding and book publishing agency, Adam is dedicated to amplifying the voices of entrepreneurs, entertainers, executives and experts. An international speaker and author of multiple books on business and investing, his advice is featured regularly in major media outlets such as Forbes, Yahoo! Finance, Fox Business, and CBS.

Follow Adam on IG at AskAdamTorres https://www.instagram.com/askadamtorres
Website: https://missionmatters.com/
LinkedIn Profile: https://www.linkedin.com/in/adamtorres8/
Facebook: https://www.facebook.com/askadamtorres