Monetizing Expertise and Gaining High Fee Clients with Theresa Rose

Monetizing Expertise and Gaining High Fee Clients with Theresa Rose

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Episode Summary –

In this episode, Ann Carden chats with Theresa Rose about her professional journey, the importance of personal branding, and how to identify one’s unique brilliance. They delve into Theresa’s process, discuss the concept of a ‘Monetization Plan’, and compare one-on-one and group settings in personal branding. The episode concludes with useful resources and strategies for gaining high fee clients.

Key Moments:

  • Teresa Rose’s “Cocktail Napkin Clarity” strategy helps individuals identify and articulate their unique value propositions through visual and succinct personal branding models.
  • The process involves deep collaboration with clients, extracting patterns and themes from their past works and experiences to distill their essence into a clear, communicative model and monetization plan.
  • Effective personal branding and clarity in communication can significantly boost confidence and persuasive power, leading to greater success in business and personal endeavors.


Theresa Rose is a Brand and Business Crystallizer, Strategic Co-Creator, 2x TEDx Speaker, and Certified Speaking Professional who works with experts and their businesses to create one-of-a-kind visual brands they can draw on a cocktail napkin. Using her Crystallization Process, Theresa helps thought leaders, entrepreneurs, and executives readying for transition to Clarify, Amplify, and Monetize their Brilliance.

Marketing & Sales Specialties – by employing a deep sense of customer empathy to get crystal clear on a brand’s REAL value, Theresa uses design thinking to co-create compelling visual brands with her clients that ultimately streamlines and unifies all business platforms, especially in marketing and sales.

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