Logic and Intuition in Entrepreneurship with Justin Foster

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Episode Summary –

In this episode, Ann Carden and Justin Foster delve into the significance of mental health in business, aligning passion with business, and personal transformations. 

They discuss balancing logic and intuition in entrepreneurship, authentic leadership, and shifting from machine to ecosystem thinking. They also explore strategies for older entrepreneurs to establish and scale their businesses.

Key Moments:

  • Entrepreneurs should align their intentions, behaviors, and skills to embody integrity and lead their businesses with a sense of purpose and social consciousness.
  • Recognizing and addressing personal traumas and anxieties is crucial for leaders, as unresolved issues can impede their ability to make meaningful changes in their businesses and communities.
  • Authentic leadership and vulnerability are essential for creating a business that operates like an ecosystem, where nurturing and intuitive decision-making lead to more effective, ethical, and impactful outcomes.


Justin Foster is the co-founder of Massive Change, an advisory firm dedicated to supporting business leaders who are called to use their status and brand to take on systemic change. In addition, Justin serves as a fractional CMO and a CMO coach. Along a journey that began on a cattle ranch in eastern Oregon to now living in Austin, TX, Justin has spent two decades providing unconventional and often heretical strategic coaching to leaders in every sector and industry. He is also a vocal advocate for neurodiversity, conscious masculinity, and mental health.

LinkedIn: https://www.linkedin.com/in/fosterjustin/

Website: https://www.massivechange.co/who-we-are

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