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Episode Summary –

Ann Carden introduces Claude Haggerty, who shares his background and the importance of sponsorships. They discuss overcoming the fear of approaching sponsors, strategies for engaging cold audiences, and leveraging networks. Claude highlights the benefits of sponsorships and using proceeds to support good causes.

Key Moments:

  • Building relationships through mutual connections can significantly increase the chances of securing sponsorships by leveraging existing trust and credibility.
  • Sponsorships not only provide immediate financial support but also offer long-term benefits such as enhanced visibility and access to new networks through the sponsor’s connections.
  • Overcoming the fear of asking for sponsorships can be achieved by focusing on creating win-win partnerships and starting with people you already know, like, and trust.

Claude Haggerty toured as a Grand Illusionist for 36 years landing thousands of sponsor deals. Retired from show business in 2018. 

Currently mentors Entertainers, Speakers, Experts, Event Planners and even Race Teams all over the world on how to simplify their approach and to maximize their sponsorship results.

Contact Claude: