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In this inspiring episode of Expert In You, host Ann Carden sits down with Lesle Lane of Studio 13, a third-generation entrepreneur who transformed a traditional family photography business into a modern, scalable enterprise.
From navigating succession without a clear roadmap to evolving through the shift from film to digital and now AI Lesle shares how she reimagined her business model to stay relevant, competitive, and profitable.
This conversation dives into what it really takes to modernize a legacy business, expand beyond local markets, and build new revenue streams while staying true to your brand.
In This Episode, You’ll Learn:
- How to evolve a traditional business in a rapidly changing industry
- The key to scaling from a local service to a nationwide operation
- How to leverage freelancers and systems for flexible growth
- How to innovate without losing authenticity in the age of AI
- Lessons in resilience, leadership, and breaking industry barriers
Whether you’re running a family business, creative venture, or service-based company, this episode offers practical insights on adapting, innovating, and building long-term success.
🎧 Tune in now to learn how to transform your business, expand your reach, and create a modern brand that stands the test of time.
Key Moments:
03:51 Taking over the family business
08:08 Switching from film to digital
10:33 Adapting to market changes
16:14 Expanding beyond local markets
18:46 Securing long-term photography contracts
21:56 Managing quality control challenges
24:51 Expanding services to grow revenue
29:54 Planning a branding consulting business
31:20 Planning for business transition
35:06 Building a standout photography website
39:53 Wrap-up and business growth tips
About the Guest :
Lesle Lane is the founder and lead photographer of Studio 13, Inc., a commercial and corporate photography studio serving regional, national, and international clients. A third-generation photographer with more than three decades of experience, she transformed her family’s legacy business into a modern brand focused on helping companies strengthen their visual identity through high-quality imagery. Under her leadership, Studio 13 specializes in corporate, industrial, architectural, and branding photography for organizations across a wide range of industries.
How to connect Lesle :
Linkedin: www.linkedin.com/company/studio-thirteen/
Instagram: https://www.instagram.com/studio13indy/
Facebook: https://www.facebook.com/studio13adphoto