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In this powerful episode of Expert In You, host Ann Carden sits down with Cathy Fyock, a renowned book coach who has helped over 275 authors bring their business books to life.
If you’ve ever thought about writing a book – or wondered how authors leverage books to build authority, attract clients, and open new doors – this conversation breaks it down with clarity and strategy.
Ann and Cathy explore how a well-positioned book can elevate your brand, strengthen your message, and become a powerful asset for thought leadership and business growth.

In This Episode, You’ll Discover:

  • Why writing a book is one of the fastest ways to build authority and credibility
  • How to turn your expertise into a clear, compelling message
  • The role of AI tools in accelerating the writing process (and where they fall short)
  • Common mistakes experts make when they skip strategy before writing
  • How a book can unlock speaking, clients, and high-value opportunities

Whether you’re a consultant, coach, speaker, or entrepreneur, this episode gives you a practical roadmap to turn your knowledge into a book that works for your business- not just your bookshelf.
🎧 Tune in now to learn how to write smarter, position stronger, and use your book to elevate your influence and income.

Key Moments:
05:18 Helping people discover their value
06:28 The transformative power of writing
11:52 Balancing AI use with hard work
14:19 Repurposing blog content into books
16:13 Discussing book end goals
21:05 Challenges of using AI effectively
23:27 Managing and marketing past books
27:46 Transitioning from doing to teaching
30:18 Engaging readers with examples
34:39 Downsides of traditional publishing
38:49 Hiring experts for better results

About the guest :
Cathy Fyock is The Business Book Strategist, and works with professionals who want to write a nonfiction book about their expertise as a strategy for growing their business, brand, and influence. She is the author of 12 books, including On Your Mark, The Speaker Author, and Writer Crisis Hotline. She has helped more than 275 professionals become published authors, and believes that authors change the world, one word at a time.

Website : https://www.cathyfyock.com/
LinkedIn: https://www.linkedin.com/in/cathy-fyock-973b735/