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Episode Summary –

In episode 163 of the Expert In You Podcast, host Ann Carden welcomes guest Sherrilynne Starkie, a seasoned professional in the digital marketing and PR industry. With almost three decades of experience, Sherrilynne shares her inspiring backstory of turning her life around as a young single mother and breaking into the field during a recession.

Throughout the episode, Sherrilynne emphasizes the importance of adapting to the ever-changing landscape of social media and digital marketing. She discusses the volatility of platforms like Twitter and advises businesses to establish a presence on multiple platforms to mitigate risk. Sherrilynne also highlights the growing popularity of LinkedIn among journalists and the need for businesses to leverage it for media relationships.

The conversation then shifts to the rise of TikTok as an effective platform for reaching youth audiences. Sherrilynne provides insights into TikTok’s advertising capabilities and suggests that businesses take a different storytelling approach when creating content for this platform. Despite concerns about its Chinese heritage, she believes TikTok is here to stay, especially among audiences under 40.

The episode concludes with Sherrilynne promoting her podcast, “Women over 50,” where she addresses issues of ageism in the communications profession and interviews self-employed women who have taken control of their careers and wealth.

Key  Moments:

Overall, Ann and Sherrilynne provide valuable insights and advice for navigating the digital marketing landscape and harnessing its potential for business growth.

Key Moments:

[00:03:56] Seeking career change, found perfect fit in PR.

[00:07:05] Wide-ranging career: various clients and sectors, now independent.

[00:09:28] Gender dynamics impact communication professionals’ careers.

[00:15:33] Early days, content changes everything, be cautious.

[00:16:26] Allocate budget wisely on Twitter due to volatility.

[00:20:35] Drastic change in platform control, uncertain future.

[00:24:42] Consider integrating TikTok for successful marketing.

[00:27:37] Own content, build expertise, fuel social media.

    About the guest: 

    Sherrilynne Starkie had a challenging start to her adult life. At the age of 20, she found herself in a marriage that didn’t work out, and by the time she was 23, she was a single mother of two young children. Struggling to make ends meet, Sherrilynne resided in a small apartment above a bar in downtown Ottawa. Despite the difficult circumstances, she persevered and worked part-time in retail, trying her best to provide for her family. Sherrilynne experienced firsthand the hardships and obstacles life can throw at an individual, which shaped her resilience and determination.

    How to connect with Sherrilynne :

    Website : https://sherrilynnestarkie.com/

    LinkedIn – https://www.linkedin.com/in/sherrilynne/

    Twitter : https://twitter.com/sherrilynne

    Facebook – https://www.facebook.com/SherrilynnePR/