You hear it everywhere! Be the expert. Be seen as an expert. Establish your expertise. But what does it mean, and more importantly, why should you care?
Well, if you are excellent at what you do and want to grow and scale your business faster, with more premium clients or customers, you should care.
When you consider the difference between a family physician vs. a world-renowned brain surgeon, whom do you think people seek out? Who will be paid more? Whom will people seek if they need an expert? Do you see a difference? Be seen as the world-renowned expert in your industry or local market!
Category of One, Stand Out Brand, Celebrity – It will put you or your company above your competition. By standing out as the expert, you are establishing authority and excellence. Customers and clients will seek you out and choose you over competitors when they want the expert.
Years ago, before I began helping experts in their industry establish and build an expert business to scale up faster, a Chiropractor I know, established himself as an expert with high-school athletes. Everything he did was around working with, training, and keeping high-school athletes at the top of their game.
He traveled all over the world, teaching his techniques and expertise to Chiropractors and Chiropractic students everywhere. There has never been anyone in his market that could compete with him. He became the obvious choice in his local market. People viewed him like he was a celebrity. He most often had others running his very successful business while he continued to drive business into his practice.
He not only dominated his local market, but parents from miles also around used him for their kids. When he got the kids as patients, he also got the families. He also charged more than anyone else in the area. In fact, he built up such a reputation of being the Chiropractor for athletes, that he eventually became the Chiropractor of choice for the St. Louis Cardinal baseball team.
This Chiropractor had built an expert business!
Attract the Best Clients/Customers – You will attract premium clients when you are established as an expert. I hear business owners, entrepreneurs, and service professionals say all the time that people only care about price and won’t pay more. This is a positioning problem in your business and with your brand.
When you establish your business or yourself as an expert, people will come to you because they want the best, not the cheapest. Your company or business will grow and scale faster, with more customers and higher ticket sales.
Opportunities! – You will find yourself getting better connections, more opportunities and more doors will open for you when you are seen as an expert. Being a guest on podcasts, speaking on stages, creating partnerships, teaching others, being featured in the media, etc.
These are the reasons to build an expert business.
How do you do this?
If you want to see my 7-Step Expert Formula, you can check out my 3-part video series here
I hope you found this helpful, and if you genuinely are someone with expertise, knowledge, skills, and expertise, I hope you will make the shift required to get paid what you deserve.
If you want help scaling your business into multiple six or seven figures and this newsletter resonates with you, book a call with me at A.carden.com. I want to wish you all the best through the holidays.
If you would like more education and training on growing your professional consulting, coaching, or client service business, here are some ways to get more!
- You can subscribe to my EXPERT IN YOU PODCAST & SHOW. Choose the platform you like!
- You can subscribe to my YouTube channel.
- You can attend my upcoming Expert In You Business Accelerator & Marketing Luxury Retreat!
- You can book a call if you want my help to grow and scale an Ultra-High-End Coaching or Consulting business!
Did you find this blog valuable? I would love to hear your feedback and thoughts.
To your success,