𝑫𝒐 𝒀𝒐𝒖 𝑾𝒂𝒏𝒕 𝑴𝒐𝒓𝒆 𝑪𝒍𝒊𝒆𝒏𝒕𝒔, 𝑩𝒆𝒕𝒕𝒆𝒓 𝑪𝒍𝒊𝒆𝒏𝒕𝒔, 𝑴𝒐𝒓𝒆 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏𝒔, 𝑴𝒐𝒓𝒆 𝑶𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒊𝒆𝒔, 𝒐𝒓 𝑴𝒐𝒓𝒆 𝑷𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑𝒔 𝑪𝒐𝒎𝒊𝒏𝒈 𝑻𝒐 𝒀𝒐𝒖𝒓 𝑰𝑵𝑩𝑶𝑿 𝑫𝑨𝑰𝑳𝒀?
Strong Positioning is the first step! The STRONGER you are “POSITIONED” in the market online, the more your marketing will speed up the know, like, and trust when your ideal clients come across you.
What is “POSITIONING?”
What are people seeing when they see you online for the first time?
POSITIONING is the outside perception your ideal clients have of you and your business when they SEE you.
Most entrepreneurs have weak positioning, costing them lost business and missed opportunities.
Whether you want to get more clients, better clients, more connections, more speaking engagements, or more opportunities, people will always check you out (after getting their attention in less than 3 seconds).
This is WHY STRONG POSITIONING IS SOOOO IMPORTANT. When people check you out, they will determine if they are interested in taking the time to see more in less than thirty seconds.
Here are the things they would want to know:
- 𝑾𝒉𝒐 𝒂𝒓𝒆 𝒚𝒐𝒖, 𝒘𝒉𝒂𝒕 𝒅𝒐 𝒚𝒐𝒖 𝒅𝒐, 𝒂𝒏𝒅 𝒘𝒉𝒐𝒎 𝒅𝒐 𝒚𝒐𝒖 𝒉𝒆𝒍𝒑? Is code for, “ARE YOU FOR ME?”
This is where POWERFUL MESSAGING that resonates with your perfect clients is the key to attracting and pulling them into your world.
IF YOU PASS THE STEP #1 TEST, they will want to see…
- 𝑾𝒉𝒂𝒕 𝒎𝒂𝒌𝒆𝒔 𝒚𝒐𝒖 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒕? Is code for,” WHY SHOULD I CONSIDER BUYING FROM YOU OVER OTHER PEOPLE WHO COULD HELP ME WITH THE SAME THING?”
You should be in a category of ONE and make your competition irrelevant. Your offers, your process, and your background are all differentiators. However, most people do a poor job in their marketing, so their ideal clients can easily see these things.
- 𝑪𝒂𝒏 𝒚𝒐𝒖 𝒅𝒐 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒔𝒂𝒚 𝒚𝒐𝒖 𝒄𝒂𝒏? Is code for, “HOW CAN I BELIEVE YOU? PROVE IT!”
There is nothing more powerful than social proof! Here are the most powerful ways are ways to show social proof.
A.) Use testimonials, results, case studies, client stories, interviews with clients, and reviews.
B.) You must also be able to teach, educate, and train how you do what you do in great detail and through your content. What is your process that gets those results?
- 𝑾𝒉𝒂𝒕 𝒆𝒍𝒔𝒆 𝒉𝒂𝒗𝒆 𝒚𝒐𝒖 𝒅𝒐𝒏𝒆 𝒂𝒏𝒅 𝒘𝒉𝒐 𝒆𝒍𝒔𝒆 𝒊𝒔 𝒕𝒂𝒍𝒌𝒊𝒏𝒈 𝒂𝒃𝒐𝒖𝒕 𝒚𝒐𝒖? Is code for, “ARE YOU CREDIBLE AND CAN I TRUST YOU?”
- 𝑾𝒉𝒚 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒅𝒐𝒊𝒏𝒈 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒅𝒐? Is code for, “I AM CURIOUS ABOUT YOUR BACKGROUND & STORY to learn more about you.”
People also want to know WHY you do what you do because they want to know you understand them and where they are. In their mind, they will feel like you get it if you have ‘been there and done that.’
If you look at each of these areas for strong positioning, do you see gaps in your own business?
Unless you close the gaps, your marketing is not doing the heavy lifting for you to be highly effective and to get better results.
If you want help scaling your business into multiple six or seven figures and this newsletter resonates with you, book a call with me at A.carden.com. I want to wish you all the best through the holidays.
If you would like more education and training on growing your professional consulting, coaching, or client service business, here are some ways to get more!
- You can subscribe to my EXPERT IN YOU PODCAST & SHOW. Choose the platform you like!
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- You can attend my upcoming Expert In You Business Accelerator & Marketing Luxury Retreat!
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Did you find this blog valuable? I would love to hear your feedback and thoughts.
To your success,