๐ซ๐ ๐๐๐ ๐พ๐๐๐ ๐ด๐๐๐ ๐ช๐๐๐๐๐๐, ๐ฉ๐๐๐๐๐ ๐ช๐๐๐๐๐๐, ๐ด๐๐๐ ๐ช๐๐๐๐๐๐๐๐๐๐, ๐ด๐๐๐ ๐ถ๐๐๐๐๐๐๐๐๐๐๐๐, ๐๐ ๐ด๐๐๐ ๐ท๐๐๐๐๐๐๐๐๐๐๐ ๐ช๐๐๐๐๐ ๐ป๐ ๐๐๐๐ ๐ฐ๐ต๐ฉ๐ถ๐ฟ ๐ซ๐จ๐ฐ๐ณ๐?
Strong Positioning is the first step! The STRONGER you are “POSITIONED” in the market online, the more your marketing will speed up the know, like, and trust when your ideal clients come across you.
What is “POSITIONING?”
What are people seeing when they see you online for the first time?
POSITIONING is the outside perception your ideal clients have of you and your business when they SEE you.
Most entrepreneurs have weak positioning, costing them lost business and missed opportunities.
Whether you want to get more clients, better clients, more connections, more speaking engagements, or more opportunities, people will always check you out (after getting their attention in less than 3 seconds).
This is WHY STRONG POSITIONING IS SOOOO IMPORTANT. When people check you out, they will determine if they are interested in taking the time to see more in less than thirty seconds.
Here are the things they would want to know:
- ๐พ๐๐ ๐๐๐ ๐๐๐, ๐๐๐๐ ๐ ๐ ๐๐๐ ๐ ๐, ๐๐๐ ๐๐๐๐ ๐ ๐ ๐๐๐ ๐๐๐๐? Is code for, โARE YOU FOR ME?โ
This is where POWERFUL MESSAGING that resonates with your perfect clients is the key to attracting and pulling them into your world.
IF YOU PASS THE STEP #1 TEST, they will want to see…
- ๐พ๐๐๐ ๐๐๐๐๐ ๐๐๐ ๐ ๐๐๐๐๐๐๐๐? Is code for,โ WHY SHOULD I CONSIDER BUYING FROM YOU OVER OTHER PEOPLE WHO COULD HELP ME WITH THE SAME THING?”
You should be in a category of ONE and make your competition irrelevant. Your offers, your process, and your background are all differentiators. However, most people do a poor job in their marketing, so their ideal clients can easily see these things.
- ๐ช๐๐ ๐๐๐ ๐ ๐ ๐๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐? Is code for, โHOW CAN I BELIEVE YOU? PROVE IT!โ
There is nothing more powerful than social proof! Here are the most powerful ways are ways to show social proof.
A.) Use testimonials, results, case studies, client stories, interviews with clients, and reviews.
B.) You must also be able to teach, educate, and train how you do what you do in great detail and through your content. What is your process that gets those results?
- ๐พ๐๐๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐ ๐๐๐ ๐๐๐ ๐๐๐ ๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐? Is code for, โARE YOU CREDIBLE AND CAN I TRUST YOU?โ
- ๐พ๐๐ ๐๐๐ ๐๐๐ ๐ ๐๐๐๐ ๐๐๐๐ ๐๐๐ ๐ ๐? Is code for, โI AM CURIOUS ABOUT YOUR BACKGROUND & STORY to learn more about you.โ
People also want to know WHY you do what you do because they want to know you understand them and where they are. In their mind, they will feel like you get it if you have โbeen there and done that.โ
If you look at each of these areas for strong positioning, do you see gaps in your own business?
Unless you close the gaps, your marketing is not doing the heavy lifting for you to be highly effective and to get better results.
If you want help scaling your business into multiple six or seven figures and this newsletter resonates with you, book a call with me at A.carden.com. I want to wish you all the best through the holidays.
If you would like more education and training on growing your professional consulting, coaching, or client service business, here are some ways to get more!
- You can subscribe to my EXPERT IN YOU PODCAST & SHOW. Choose the platform you like!
- You can subscribe to my YouTube channel.
- You can attend my upcoming Expert In You Business Accelerator & Marketing Luxury Retreat!
- You can book a call if you want my help to grow and scale an Ultra-High-End Coaching or Consulting business!
Did you find this blog valuable? I would love to hear your feedback and thoughts.
To your success,
Ann
